Apply before 17 December to receive bonus time + up to $4,000 bonuses
A strategic and bespoke mastermind for established female service providers, consultants and course creators ready to scale to $20 - $40k months.
The proven framework to take your course, mastermind or group program to $200k, $300k... even $500k - in 20 hours per week, with a lean team and low mental load.
If you're ready to feel like this... then it's time you join us in Peace + Profit.
Here's why you (still) feel like the best kept secret...
Your list and audience is stagnant - you don't have a repeatable and predictable leads and sales system and as a result - you're speaking to the exact same people again and again, which means your launches are going backwards, not scaling.
You've got offer and launch spaghetti - you've been throwing spaghetti at the wall in the pursuit of more sales but now your offer suite feels messy and scattered and none of it is bringing in meaningful, consistent income. Which then becomes a spiral of more new offers, discounting your prices and falling back on your high touch services.
You're still running your business like a beginner - and it's showing in your decisions, mindset and systems (and deep down you know that what got you here, won't get you there) - it's time to step out of 'beginner hustle' and into strategy.
You've hit a capacity ceiling. It feels like there is never enough hours in the day and you know it to be true that more revenue and more freedom can exist at the same time - but you just don't know how to reverse engineer that.
You're working hard but it's not showing in your results, and you feel like surely you should be further along by now so you're now dreaming of possibly becoming an 'evergreen queen or shifting your entire business model to digital products. What you need is a clear plan that shows you exactly what you need to focus on (and what to stop) so that you'll actually reach your sales goals.
You've hit the point of launch exhaustion and you're not willing to launch again without a repeatable system and an expert pair of eyes to ensure your positioning meets the urgent problem your Cloud 9 Client has, that they're willing to pay a premium to solve.
Profitable. Peaceful. Strategic. Scalable.
Inside Peace + Profit, we design a business that brings in consistent $20k+ recurring revenue and gives you the freedom to live your life on your terms.
Even if you're working part-time hours.
Even if you're the primary parent.
Even if you're a B2C business and can't possibly dream of how to make those numbers work.
You get to have the wildly successful business of your dreams (where you're not the bottleneck) when you're highly strategic and intentional and as a 2 x multi-six figure business owner, who also runs a third company and who has now coached dozens of other female founders to do the same, that's exactly what we get down to business creating when you and I work together:
Every month you operate from the wrong strategy is another month you're working harder than you need to, creating rollercoaster revenue and convincing yourself your 12th offer is definitely the one that will solve everything.
The sooner we fix that, the sooner you start stacking revenue.
Here's what you'll achieve in Peace + Profit
Within just six weeks, Alice had secured more than 6 x 1:1 clients while streamlining her offer suite and creating an intentional launch cadence. She then later filled her Mastermind, secured brand and corporate partnerships and created recurring revenue (and the safety and clarity that creates).
I joined Peace and Profit because I found myself at a point in my business where even though I felt I had achieved a lot, I knew I was capable of much more. I felt the opposite of peaceful - I was exhausted after 4 years of a chaotic, very intense chapter in my personal life. My business had been the sole income provider for a year while we were raising our three small children. I was looking at a million different models, and trying out a million different offers, trying to work out the best option for my business and for my own energy.
I had been looking for a mentor or coach for AGES before I finally realised Robyn was going to be the perfect person for me.
Within the first 6 weeks of joining, I feel aligned, I have already brought in the cash I needed to get my business back on track and there's much more profit to come as I write this. I feel much more peaceful, the cashflow and profit is BACK and I know is going to go up and up with the plan Robyn we created. I'm no longer going round and round in circles in my head trying to work out my best options.
I love it for the end to end support: the planning and strategy, the feedback on my work from a marketing genius, the immediate answers to questions that come up for me through Slack plus the more in-depth support on the hot seat calls for mindset and beyond...it is SO GOOD.
Can't imagine my life and business without P&P right now and I am so so excited for the results to come. I know the support will help me make a bigger impact while also allowing me to live the peaceful, happy life I want with my kids.
Thank you so much Robyn. If anyone is thinking about this: go for it. It's fantastic.
Alice Rose
Mindset and Manifestation Coach
Within just seven weeks of working together, Revie had created and launched her online course, built a waitlist of thousands and sold so many places that she had to extend capacity. She then went onto launch twice more (with hundreds of enrollments each time) and built the authority and cash runway that allowed her to launch her own fitness app - and play amongst the top fitness experts across the globe.
I knew deep down that I had the experience and authority to coach my online course but at the same time didn’t have the experience with online courses to sell to hundreds of people, so I was looking for someone who could provide me with accountability, guidance and confidence to not only launch, but launch successfully.
I exceeded my sales goal, so much that I had to extend capacity in our inaugural round. Robyn helped me immensely by providing super helpful templates and resources, it took a lot of the nitty gritty grind out of an already deeply consuming process.
Robyn is wonderful at her job and a pleasure to work with. I would absolutely recommend her.
Revie Schulz
Fitness Coach
WELCOME TO YOUR NEW HOME FOR BUSINESS GROWTH + STRATEGY
A strategic and bespoke mastermind for established female service providers, consultants and course creators ready to scale to $20 - $40k months.
Join now and get my brain on your business (as an expert with 25+ years' experience in advertising, promotions and sales). Here's how:
2 x 90 Minute Coaching Calls with me each month (in intimate groups of less than 10)
Imagine jumping onto a call and not just receiving the wisdom, connection and insight from me - but from another 5 - 10 action-taking businesswomen too?
Our Hot Seat Calls are where it's at. Each month (weeks 1 and 3) you'll receive intimate and meaningful coaching from me to help you continue moving forward in your business and get to plug into the questions you never knew you had as you hear me consult to your fellow hot seat squad too. These calls are intentionally intimate and you'll receive a guaranteed hot seat, enabling you to receive sufficient and bespoke 1:1 coaching and strategy support from me.
Daily On-Demand Coaching with Robyn
Receive daily coaching in our Mastermind Slack Channels where you'll receive tailored, in the moment advice to help you move forward and kick goals, on tap, with a 24 hour maximum response time, from the day you start.
Twice-Monthly Bespoke Work Audits
Get my personal feedback on your work and optimise conversions with personal material audits. Twice a month you'll have the opportunity to have one piece of work personally audited by me, line-by-line.
Need expert eyes on a sales page? Feel like your Instagram or Podcast isn't hitting the mark? Need more conversions on your Lead Magnet Nurture Sequence? Submit it and receive my personal recommendations and review.
Personalised Strategy Reviews
Each quarter you'll have the opportunity to complete a 90 day strategy for personal review by Robyn - this is where you'll start getting strategic with your marketing, sales and systems pipelines to create a streamlined and sophisticated business and then - put it to the test to ensure it's watertight.
Plus, you'll also receive
Monthly Live Training + Strategy Call
Each month (Week 2) we host a live call where you'll receive done with you training on either a topic we can see the group needs to up skill or be supported with, or we'll work through our 90 Day Strategy together (so it's done and dusted).
To give you a sense of the support we offer, we ran a Best Ever Black Friday training, where not only did we deliver a Black Friday training to our Mastermind, but also provided click and deploy email templates, Kartra and Thrive Themes Sales Page drops + more.
We are committed to how we can make your life + business easier and work hard to ensure you have all of the tools and templates you need, at your fingertips.
On-Demand Training, AI Tools + Resource Library, at your fingertips
Receive access to a powerful library of online courses workshops and templates to help you grow and scale your audience, authority and revenue. Click and Deploy templates, AI tools, cheat sheets are all here at your fingertips to save you hours of time to quickly implement and include (but are not limited to):
- The Authority Content Code
- Email Machine
- Instagram Story Signups
- Creating Copy that Converts
- Manychat Magic
- Instagram Success Setup
- Killer Conversion Events
- Challenges that Convert
- Six-Figure Path to Profit
- Live Launch Labs
- Excite and Delight Formula
- Audience Growth Formula
- Launch Messaging Master
- Tripwire Tactics
- Launch and Sales Secrets (that work in this market)
- Reach on Repeat Podcast Plan
- Meta Ads Machine
- 24/7 Leads Machine
- Take my Money Offers Blueprint
- 7 Day Fast Launch Formula
- The Launch (unfiltered) Private Podcast
- $10k Fast Cash (3o Day Challenge)
- $250k in 20 hours Masterclass
- Prelaunch Persuasion
Peace and Profit Magazine
Get actionable advice at your fingertips, content prompts, deep dive insights and insider scoops on everything we're working on inside my business each month inside our Peace and Profit Magazine, reserved exclusively for my highest tier clients.
Our Mastermind clients count down the days until this magazine comes out because it's so highly actionable, easy to digest and rich in insights.
Quarterly Implementation Sprints + Retreats
Each quarter we'll run a retreat and/or sprint inside the Mastermind to facilitate fast action growth, deep dives into what's working now, enable group learning and insights (from our show and tell sessions - where Mastermind members teach on what's working inside their business) to accelerate results.
VIP (Limited Places)
Upgrade for more high-level support and receive:
Quarterly x 1:1 Calls (valued at $697 each)
Stay on track and strategic with personal 60 minute 1:1 calls with me each quarter to help you set and continue making leaps and bounds towards your revenue and launch goals.
Together we'll review your strategy and I'll direct you towards your most revenue generating activities and priorities so that your energy is invested wisely.
A Personal Sweet Six Revenue Blueprint (valued at $1,997)
Kick goals from the moment you begin in the Mastermind with a bespoke audit and action plan to help you hit the ground running and kicking goals within your first 30 days in the Mastermind. I'll review your current revenue roadblocks and create a bespoke strategy and funnel blueprint so you have crystal clear clarity on exactly what you're working towards, what you need to focus on and the blueprint to get you there.
You could be on a completely different trajectory in your business in 30 days.
Ads VIP Day (valued at $3,000)
You’ll complete a detailed intake so I can review your launch plan, offer, funnel and positioning. I’ll then create your core ad assets from copy to creative so you’re not starting from a blank page.
During our focused 2-hour session, we’ll load everything into Ads Manager, refine targeting and structure, and get your campaigns fully set up. You walk away with ads that are built properly, aligned with your funnel and locked and loaded and all you need to do is hit 'publish'.
You missed out!
VIP Priority Applications are now open
Apply and secure your place by 17 December and you'll also receive:
Up to 2 months extra time
I know that two things can be true for you: that you want to start seeing immediate results (and clarity) and you want a break over Christmas.
It's for that reason that you can rest easy, knowing while your time in the Mastermind only officially commences on 1 February, we'll get you onboarded and inside ASAP so you can settle in, join the community and kick immediate goals, while also getting to have downtime over the break. That means that you'll be supported until the end July, but get to take advantage of the Mastermind, now.
60 Minute 1:1 DEEP DIVE
A 60 Minute Deep Dive Strategy Call with me (available for you to take up ASAP so you can get clarity and get started right away).
Your Investment
STANDARD - usd
$850/MO
6 x monthly installments
AUD Rate also available upon application
vip tier - usd
$1200/MO
6 x monthly installments
AUD rate also available upon application
My clients do things like...
Create the business of their dreams that meets their revenue targets (and supports their life)
Increase their revenue
Launch without burnout
Wake up their Audience and become in-demand
Sell at Scale and create the high volume they've been craving
Grow their email lists by hundreds and thousands
Get their ads to work and bring in dreamy leads on autopilot
Hi, I'm Robyn
I've made multiple six figures with lots of products, blood, sweat and tears, and I've made even more in part-time hours with just one hero offer and a laid-back live launch strategy.
Twice now.
My first business saw me become the No 1 Life Coach for women navigating infertility (think 1 million+ download podcast, all the summit invitations, awards - you name it) - built with an online course that had just one live call per month and made 6+ figures consistently on it’s own while I only worked an average of six hours per week.
I then scaled my current business to multi-six figures in less than 15 months (including six-figure months and better than corporate salary) while working an average of 16 hours per week.
Without a big team. Without 4am wake ups. Without a fully-stacked calendar.
I'm here to tell you that more really isn’t more.
It’s about:
Refining → what’s already working
Simplifying → what’s bloated or scattered
Elevating → from executor to CEO
Connecting → with other audacious women in business doing the same
And that’s how you and I will scale your business together.
What makes Peace + Profit different to other Masterminds?
Other Masterminds
Peace + Profit
Ready to enter your Peace and Profit era?
You're ready to make 1:1 and DFY you services a completely optional part of your business (AKA, only when it lights you up!) and focus on your 1:many offers - so you can free up your calendar for rest, deep work, yoga... whatever.
You're ready to scale up both the revenue and sales from your launches (and evergreen revenue in-between) and create a rinse-and-repeat system that means you can make data-driven decisions, stop recreating the wheel and start allowing your launches to feel spacious (and wildly successful).
You're ready for leads on autopilot and a content system that positions you as the go-to authority in your niche.
You're ready to grow beyond five figures and play a bigger game, and value high level strategic support to hold you accountable, keep you on track and co-create the next chapter of your business.
“
My coaching program doubled and my email list nearly tripled in just 4 months!
Before I started coaching with Robyn, it felt like all I was doing was selling to my audience. It didn't feel comfortable and I wanted to find a way to communicate my programs without it diluting my message. I had tried Facebook advertising prior to our coaching but it hadn't worked, but together created sales funnels around all of my programs, including a strategy for Facebook advertising that works and as a result, my coaching program has doubled and my email list has tripled in just 4 months!
Every single part of my business has benefitted. If I had to be specific it would be my mailing list and my presence on social media. Because I no longer have to sell as much, I am able to serve them better.
It has been a breath of fresh air working with Robyn.
Jennifer Robertson
Life Coach
“
I was looking for support to improve my marketing and increase my sales. The guidance and support have been excellent. I learned a lot more about understanding my launches—how to set them up, the customer journey, getting more into the mind of my ideal customer, and remembering to take each piece of data to understand how to do better in successive launches.
The structure of the Mastermind is very effective; I loved the way the different weeks were structured. The support and guidance were timely, thorough, incisive, and excellent. I felt thoroughly heard and supported whenever I was struggling and I’d absolutely recommend the Mastermind to other women in business.
Natalie Pickering
Naturopath
“
Robyn is a leader in the industry and I loved her content. I was exhausted in my business and didn't know where to dedicate my time.
Robyn is a marketing whiz and I've had so many wins - I published my website, gained over 1k members in my Facebook Group and now have a list of more than 500 women (when I had no list at all six months ago!). I've learned so much!
Claire Innes
Nutritionist
FAQs
You're a perfect fit for Peace and Profit if...
- You're already established in business (think: you've been in the game for a few years and you've consistently put yourself out there and are already generating $50 - $150k revenue per year, whether that's through your 1:many offers, coaching or DFY services).
- You crave high-level, strategic support from someone who’s scaled to multi-six figures without a bloated team, wild work hours, or overcomplicated funnels.
- You have a service based online business - either as a coach, practitioner, service provider or 1:many expert and you're an expert at what you do.
- You value peace and a regulated nervous system, alongside profit as a success metric in your business (but you're not allergic to putting in the work when it's necessary for periods of time - like prelaunch and cart open)
If you'd like to chat further - you can always reach out at @robynbirkin
Inside Peace and Profit you'll see how a Mastermind should be run - and while mindset is a crucial part of the success in every business, Peace and Profit is strategy-led.
Here's a few things that set this mastermind apart from some of the others you might have joined before:
- My audits are in-depth and line-by-line (no more "looks good" glances - I go deep because I know that not only is that how you learn lightning speed fast, but how you make real inroads in your business)
- We uphold high standards and communications. From the moment you join, your 1:1 calls will be locked into the calendar and we'll get to work. You'll receive a full welcome guide that outlines exactly how to get the most out of the Mastermind and I hold myself accountable to deadlines - meaning you'll never submit something for audit or ask a question and never know when you'll receive a response.
- I'm the real deal. I have two degrees and more than 25 years' experience in all things marketing, advertising and promotions. And I've scaled 2 x multi-six figure businesses in part-time hours (in both B2C and B2B). Plus I'm a certified life coach - so I actually know how to coach.
Peace and Profit is designed to support you deeply, while also respecting your autonomy as a business owner, the uniqueness of your business and your own personal goals.
That's why a portion of our Mastermind includes direct 1:1 premium support, as well as the accountability and momentum of a high level group container. Inside we have an active Slack Channel, and hold regular sprints (and rest periods) to keep you moving forward.
Not necessarily. I'm not here to steamroll your business - I'm here to help you achieve your revenue and lifestyle goals. The goal is never minimalism for the sake of it - it's helping you create the most streamlined profit possible. Sometimes that means stripping down your offer suite. Often it just means tweaking your launch and promotions schedule.
P.S. Ahem... If you're a mani gen and reading this - let me assure you, it's possible to create a streamlined business that also supports your innate creativity and the diversity you crave in business, and not doing this the right way, is potentially exactly why you need to join Peace and Profit. I'll show you how to have your cake and eat it too.
Peace and Profit is global! We have clients from Australia, US, Canada, UK - and have even had New Zealand, Europe and South Africa.
Absolutely. In fact, this is exactly where many of our most successful Peace and Profit clients start. That clarity piece is so incredibly important.
You’ve done the work. You’ve built traction. But now you’re carrying the weight of a business that potentially no longer feels aligned and you’re smart enough to know you shouldn’t just launch something new without deep clarity first.
Inside the Mastermind, we’ll take stock of what’s working, diagnose what’s not, and refine your offer suite so it feels like a natural extension of your expertise and passion (and sells like it too). Sometimes the very first thing we work on is less about launching straight into promotions and more about tidying up and working through the big champagne problems that come with being established (and then questioning everything). I want to reassure you, you're completely normal, and this is often an inevitable 'scaling rite of passage'.
I offer a small number of 1:1 only places. If that's your preference, feel free to apply here and we can speak more about this in your application.
You'll submit your application, and then within 24 hours I'll be in touch with the next steps over DM on Instagram or Email. I can tell very quickly whether you'd be a good fit, so if that's the case, you'll have the chance to hop on a call or if you are ready to go, instructions on how you can confirm your place.
You'll then have 48 hours after your invitation to confirm your place by signing our terms and making your first payment.
Once you've confirmed your place, you'll receive an onboarding questionnaire and we'll confirm your upcoming calls.
I know you're ready for a container like this...
There’s a specific kind of tiredness that comes when you know you’re capable of more… but can’t seem to unlock it.
You’ve stepped out of your own way (on multiple occasions) and done what most people will never do. You’ve stayed up late creating sales pages. Learned how to be a copywriter, strategist, marketer and coach. Worn every hat.
And maybe… you’ve even been able to quit your job, pay yourself a reasonable wage doing it.
But if you’re honest? You're ready for your reward to surpass your effort. You're craving the big launches, the 5-figures of recurring revenue and the ability to step away from the engine - and still see revenue coming through the door.
You’ve worked with coaches. Taken the courses. You know there are no big secrets…
And you also know there are missing pieces that only become visible when you’re guided by someone who’s built what you’re trying to build and in the room with other female founders together in the trenches rising together. Less shiny objects and more clarity. More space. More sustainability. More strategy.
You want to step fully into the CEO role with a business that runs like a business, not a never-ending to-do list.
If that’s you…
Then this is the room you’ve been looking for.
Peace + Profit is where traction becomes trajectory and your 1:many offers become the breadwinning bedrock of a calm, high-revenue business.