2025 Business Planning for your best year yet (6-step-strategy)

It’s time for your 2025 Business Planning and I know that you want to make it as peaceful and profitable as possible!

In this episode, I’m walking you through the six-step planning process I personally use to help you lay the foundation for a profitable and peaceful 2025. Whether you’re riding the wave of a stellar 2024 or feeling burnt out and uncertain, this is exactly the same process I use and it’s designed to help you make really objective decisions, give you clarity, strategy, and the insights you need to make CEO decisions.

Listen to the full episode here.

Episode Highlights:

[00:02] – Introduction and why setting aside time to plan will transform your year
[02:26] – Reflecting on 2024: Identify what worked, what didn’t, and the hard truths that come with a year-end audit
[03:46] – Step 1: Conducting a deep-dive review of your offers and identifying which are worth more of your energy
[09:25] – Step 2: Setting revenue goals for 2025 and how to reverse-engineer your success from those numbers
[15:04] – Step 3: Creating a promotions calendar and scaling your sales throughout the year
[18:30] – The importance of mindset and how strategic budgeting can help you meet your growth goals
[19:49] – Step 4: Establishing your KPIs and why tracking actions—not just outcomes—is key to achieving goals
[24:57] – Step 5: Setting up project management systems for seamless execution
[26:01] – Step 6: Identifying skill gaps and planning investments to help you achieve next-level growth

Links & Resources:

Free Masterclass TOMORROW: Create a Profitable and Peaceful 2025 (and come BTS of my business and life). Register here.
Connect with me on Instagram: @RobynBirkin

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout.

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

Ready to get well paid while living a well lived life with a signature program? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.
I run a 6 figure+ business in just 16 hours per week (with big breaks for school vacation, time for me and without a big team). Steal my work week schedule and get the hour by hour breakdown of exactly what hours I work, how I structure my calls (and tasks) and how you can create your wildly successful (and fulfilling) life-first business. Click here to get the free pdf guide.
We grew our email list by 1,500 subscribers in just 3 weeks! Want to know exactly how? Snag our FREE CASE STUDY. Click here for all the details on how you skyrocket your email list.

Enjoy this Episode? Subscribe!

If you enjoyed this episode, don't forget to hit the subscribe button (and if you want to show some extra love, please submit a rating and a review - podcast reviews are like the secret sauce that helps us continue to deliver first class results and reach more people).

listen + subscribe

Is your business addicted to doing? Why simplicity might be your missing piece

Is your business addicted to the dopamine of doing more? Do you keep pivoting, launching new offers, changing your niche or tinkering with your business model… but deep down know it’s just keeping you busy, not actually profitable? Stop. It’s trashing your profit and your growth. When I work with clients, sometimes they’ll come into

What buyers want in 2025 (How to sell your group program, mastermind or online course)

The online course and group program landscape is shifting—fast. If your sales page still highlights “self-study,” “go at your own pace,” or the number of modules and hours of content… you might be unknowingly turning buyers away.Because here’s the truth: in 2025, buyers don’t want more information—they want transformation, support, and accountability. Listen to the full episode Inside this episode, you’ll

Hard things I’ve done in business that have made me more successful

It’s so easy (and common) to think that when you grow your business to a particular revenue level, everything becomes easier—or that business should always feel easier. The longer I run my own business, and the longer I support other business owners at the deepest level, I see that your level of success in business

$250k in 20 hours per week within 1 year

What would it take to scale your business to $250K in revenue while working just 20 hours per week? If you came to me for a strategy audit with this goal, here’s exactly what I’d tell you to do. Inside this episode, I’m breaking down the six key steps you need to take to hit

I’m in my low ticket offer era (and mildly terrified)

I’ve officially entered my low ticket offers era… and honestly? I’m mildly terrified. This shift has been a long time coming, and in this episode, I’m taking you behind the scenes of my thought process, why I waited over a year before making this move, and the lessons I’ve learned from experimenting with low-ticket offers

Kartra review: what it offers, is it worth it, & more

If you want to simplify your online business with an all-in-one software, Kartra is the software solution you’ve been looking for. In this article, I’ll share my honest Kartra review so you can decide if it’s right for you. Kartra has been a part of my little black book of tech since 2019, when I