How to Design Your Dream Life and Business as a Mama CEO in 2025

Today’s episode is all about setting yourself up for a breakthrough 2025. We’re getting reflective and strategic as I share five key considerations that will help you reach $250K+ in your business, while still having the freedom to live the life you truly want. Whether you're ready to refine your CEO mindset or simply need some inspiration, these practical tips are for you. So grab a journal, and let's get started. Here’s what you’ll learn in this episode:
  • 00:02:30 Why it's crucial to design your business around the life you desire—not the other way around.
  • 00:06:00 The difference between being a CEO versus running a “jobby” and how to step into true leadership.
  • 00:10:00 The power of trusting yourself, making quicker decisions, and taking strategic action.
  • 00:16:30 Why asking for help and letting go of guilt or pride can transform your personal and professional life.
  • 00:27:00 How to future-proof your business for the unpredictable nature of mom life, from sick days to school holidays.
Listen to the full episode

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout. 

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

  • Ready to get well paid while living a well lived life with a signature program? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.
  • I run a 6 figure+ business in just 16 hours per week (with big breaks for school vacation, time for me and without a big team). Steal my work week schedule and get the hour by hour breakdown of exactly what hours I work, how I structure my calls (and tasks) and how you can create your wildly successful (and fulfilling) life-first business. Click here to get the free pdf guide.
  • We grew our email list by 1,500 subscribers in just 3 weeks! Want to know exactly how? Snag our FREE CASE STUDY. Click here for all the details on how you skyrocket your email list.

Enjoy this Episode? Subscribe!

If you enjoyed this episode, don't forget to hit the subscribe button (and if you want to show some extra love, please submit a rating and a review - podcast reviews are like the secret sauce that helps us continue to deliver first class results and reach more people).

You may also like

What my most successful clients have in common

Hi there! Can you believe the end of the year is almost here? Today, I’m starting reflections on 2024 to support you with strategic planning for 2025, and the lessons learned from supporting my most successful clients this year with the common threads of what I believe has made them successful.Whether you’re running on empty

Read More

24 Business Lessons for 2024: Strategies to Thrive Next Year

In today’s episode of Signature Online Course Secrets I’m speaking to 24 Business Lessons for 2024 – both lessons that I’ve learned in the last and lessons that have played out with my clients in Peace + Profit – that you can take away and apply to your business. Here’s a little sneak peek: 00:00:30

Read More

Scale with Ease: Fix These 5 Things

This episode of Signature Online Course Secrets is – I’m diving into the top 5 ways I fix businesses *just like yours* If the goal is to make a breadwinning wage from your business in 3 days per week – but what you’re doing isn’t landing right now – this is going to give you

Read More

2025 Business Planning for your best year yet (6-step-strategy)

It’s time for your 2025 Business Planning and I know that you want to make it as peaceful and profitable as possible! In this episode, I’m walking you through the six-step planning process I personally use to help you lay the foundation for a profitable and peaceful 2025. Whether you’re riding the wave of a

Read More