An intimate, 6-month program for established female service providers and course creators ready to break past the five figure plateau and scale to the Sweet Six with our Signature Success Framework, a big picture Strategy and a rock solid CEO mindset.
If you've got to five figures in revenue... and then got stuck, this is for you...
Here's how my clients take their businesses to their Sweet Six in revenue
(This is the secret strategy nobody talks about for growing your service-based business to six and multi-six figures in revenue in part-time hours)
Picture this: you've pushed past the mindset monkeys of showing up consistently, you've put offers out there and you've had sales in your business.
You've shown big grit.
You've had traction.
You've thrown spaghetti at the wall.
You're getting good results for your clients.
You've taken the courses and maybe even worked with coaches.
But now, no matter what you try, you can't seem to push past the revenue roadblocks. You know that every month you don't have clarity on your strategy and exactly what you should be doing to reach your revenue Sweet Spot - is another month that goes by without getting the traction your business deserves.
You know something needs to change ASAP because every day you're inching closer to big-time burnout and self-confidence wobbles.
*Take a deep breath.*
Friend, you've done all the right things and should be *so* proud of your results so far, and actually... you're super normal.
Most business owners inevitably get stuck after that initial momentum in business.
Because reaching six and multiple six figures in revenue is no longer about jumping on trends and hacks, putting out new offers, "going low ticket", joining another course or signing up to work with a coach who only delivers fluff.
The secret to reaching the sweet six revenue spot is easier than any of that: you can reach six and multi-six figures with ONE front-facing signature offer.... when you do it right.
Even if it's not high ticket.
Even if your expertise is not in the 'money making' niche.
Even if that offer is completely time leveraged.
But you have to understand the big picture strategy behind it and how every other piece of your funnel either helps... or harms your peace *and* your profit.
And without a crystal clear, full picture strategy and game plan for your business, you're still going to land month after month with with ho hum launches and Cloud 9 Clients that walk on by to the next service provider.
A business that is strategic from your top of funnel right down is essential for the long term growth of your business (and for building a business that deeply supports the life you want to live).
When you join Peace and Profit you say goodbye to things like...
And say hello to your Sweet Six CEO Era - where you're about to learn how to...
Your Sweet Six Strategy is the gateway to things like...
Profitable. Peaceful. Part-Time.
You deserve a Sweet Six Business:
$100,000 - $500,000k in annual revenue.
Forget scaling to the moon with low profit margins, big payroll responsibility and working eleventy billion hours per week when what you really want this year is a business that creates meaningful household financial contributions and profitability while you get to do things like go to the gym, attend all of your kids assemblies (without asking anyone for permission) and have a business with a light mental load (because you're already juggling 3847 things).
Truth is: you get to have a business that gets AMAZING results of multi-six figures in revenue, without being chained to your desk. Business your way. And I'll show you exactly how.
Peace and Profit is for the women who want a low stress, predictable, profitable and part-time business. Things like:
If you're ready to grow and scale a breadwinning business that gets results without the BS of endless scale, stressful responsibility and unhealthy hustle, I'd love to welcome you to do business a better way.
Building your business to the Sweet Six in 20 hours or less each week means you need to optimise for both peace and profit.
Here's the three things you need to focus on to make it a reality:
The Peace and Profit System
Build a 24/7 leads machine and 10x your growth
Create an audience growth formula that allows you to build sky high consistent (and predictable) reach and high quality leads for your business (without constantly hustling constantly on social media like a circus monkey) and instead leverage a combination of smart audience growth tactics (that convert).
Uncover your Sweet Six Signature Strategy
Use our Offer System to create a Hero Signature Program that elevates your authority and conversions and then pull peace and profit levers to strategically amplify your leads and your revenue. Better launches, predictable revenue and the safety and security of knowing exactly how to reach your big revenue goals.
Master your 6-Figure Mindset
Become your most unstoppable and unflappable self with data driven decisions, big resilience and CEO energy and travel toward the business, goals and life you truly want.
And when you do that? You get to create a multi-six figure business that serves you and your family MINUS the hustle and burnout.
Welcome to your new home for business growth and support
An intimate, 6-month program for female service providers and course creators ready to scale their signature program to the Sweet Six Revenue Mark with more peace, more profit and create the life-first business they deserve.
Here's how you'll be supported each month...
Week 1: The Engine Room
Join this call to get a backstage pass to what's working right now in the market and discover what's working now - industry insights, trends, mindset, strategy notes and reflections to keep you on top of the market, together with actionable advice to help you reach your goals and make waves, every. single. month.
Week 2: The Training + Strategy
Each month, I deliver a new, live training where I provide actionable tactics to help you leverage peace + profit levers in your business, together with any relevant templates and cheat sheets you need, to execute powerfully and elegantly. Ready to amplify your launches and become a sales powerhouse? These are the deep dives you need.
Every 90 Days you'll also use this session to complete your 90 Day Strategy, live with me, using our powerful step-by-step template.
Week 3: Hot Seat Calls
Imagine jumping into a call and not just receiving the wisdom, connection and insight from me, but from another 6 - 8 action-taking businesswomen too?
Our Hot Seat Calls are where it's at. Each month you'll receive intimate and meaningful coaching from me to help you move forward in your business, and get to plug into the questions you never knew you had as you hear me consult to your fellow hot seat squad too.
Week 4 is then our Reset, Rest and Implement Week - dedicated for deep action, diving into our trainings, planning and rest.
Get my full attention, on your business in a way you've never experienced before
Here's how you'll receive fast bespoke, actionable and personalised feedback based on your Signature Success Strategy and goals:
Daily On-Demand Coaching with Robyn
Receive daily coaching in our Mastermind Slack Channel where you'll receive bespoke and tailored advice, as you need it to help you move forward and kick goals. This is coaching - on tap, for you, from 1 September.
Bi-Weekly Bespoke Work Audits
Get my personal feedback on your work and optimise conversions with personal work audits. Every second week you'll have the opportunity to have one piece of content audited personally by me, line-by-line.
Need some eyes on a sales page? Feel like your Instagram or Podcast isn't hitting the mark? Not sure of your lead magnet nurture sequence? Submit it and receive my personal feedback.
Personalised Strategy Reviews
Each quarter you'll have the opportunity to complete a 90 strategy template for personal review by Robyn - this is where you'll start getting strategic with your marketing, sales and systems pipelines to create a streamlined and sophisticated business and then - put it to a second pair of eyes to ensure its' watertight.
Plus, you'll also receive
Your Personal Sweet Six Revenue Blueprint
Kick goals from the moment you begin in the Mastermind with a bespoke audit and action plan to help you hit the ground running and kicking goals within your first 30 days in the Mastermind. I'll review your current revenue roadblocks and put together a bespoke strategy based on your current audience, offers and desires to that from your first month in the Mastermind you have crystal clear clarity on exactly what you're working towards, what you need to focus on and the blueprint to get you there.
You could be on a completely different trajectory in your business by the end of September!
On-Demand Training and Resource Library, at your fingertips
Receive access to a powerful library of online courses, workshops and templates to help you grow and scale your audience, authority and revenue. Hours of specific content and strategies live here, with cheat sheets, templates, regular pop-up trainings and workshops added into the library. These include (but are not limited to):
- The Quick Content System
- Email Machine
- Instagram Story Signups
- Creating Copy that Converts
- Manychat Magic
- Instagram Success Setup
- Killer Conversion Events
- Six Figure Path to Profit
- Live Launch Lab
- Excite and Delight
- Audience Growth Formula
- Launch Messaging Master
- Tripwire Tactics
- 2024 Launch and Sales Secrets
- Poppin' Podcast
- Poppin' Pins
- Meta Ads Machine
- Instagram with Intention
- 24/7 Leads Machine
- Take my Money Offers Blueprint
- 10 Day First Launch Formula
Business in a Box White Label Library
A decked out library of ready-made, done for you ebooks, workshops, cheat sheets and more - that you can rebrand and use as your own, to sell as your own digital products, to use as lead magnets or to use as bonuses within your own signature programs so you can get going from the moment you land in the Mastermind.
Peace + Profit Magazine
Get actionable advice at your fingertips, content prompts, deep dive insights and more each month in our Peace + Profit Magazine.
Our mastermind members count down the days until this magazine comes out because it's so highly actionable and easy to digest.
I exceeded my sales goal, so much that I had to extend capacity.
“
I knew deep down that I had the experience and authority to coach my online course but at the same time didn’t have the experience with online courses to sell to hundreds of people, so I was looking for someone who could provide me with accountability, guidance and confidence to not only launch, but launch successfully.
Robyn is a wealth of knowledge in this space. From providing templates to sales strategy to pep talks and reassurance, I always felt confident making my next move. All of my questions were answered and if they weren’t answered on the spot, she would get back to me.
I still can’t believe that my signature course is now out into the world and there were so many people impacted in such a positive way.
Robyn gave me the confidence to show up and actually sell my program. And I then exceeded my sales goal, so much that I had to extend capacity in our inaugural round. Robyn helped me immensely by providing super helpful templates and resources, it took a lot of the nitty gritty grind out of an already deeply consuming process.
Robyn is wonderful at her job and a pleasure to work with. I would absolutely recommend her.
Revie Schulz
Revie Jane, The Wellness Strategy
I finally got my program launched and completed it after sitting on it for years.
“
I had no hesitations in working with Robyn and finally got my program launched and completed it after sitting on it for years. And then I received beautiful feedback from the participants who went through it. Robyn had the perfect mix of practical resources together with mindset that it really got me into action. Thanks so much for everything!
Jaclyn Harris
Naturopath, Natural Fertility Co
Apply to join Peace + Profit
More words from past clients...
MY COACHING PROGRAM HAS DOUBLED AND MY EMAIL LIST HAS NEARLY TRIPLED IN JUST 4 MONTHS!
Every single part of my business has benefitted. If I had to be specific it would be my mailing list and my presence on social media. Because I no longer have to sell as much, I am able to serve them better.
It has been a breath of fresh air working with someone who knows the infertility community AND marketing better than anyone else. Robyn was responsive, a wealth of knowledge and completely honest, which I respected.
JENNIFER ROBERTSON / FERTILITY COACH
I have a much bigger audience, systems in place for more consistent calls AND launching my program in an effortless way.
I was looking for a coach for AGES, and I was just looking for the right one. The fact you ran a successful fertility business was appealing.
I was just struggling with knowing where to put my efforts. And quite frankly, not knowing enough about Instagram and how to build there, what would make a great opt-in and also actually how to advertise online (and was pleasantly surprised by how cheaply I could get leads to grow my list!)
I've significantly increased my email list, my Instagram has improved and my podcast is getting WAY more downloads. I have a much bigger audience, systems in place for more consistent calls AND launching my program in an effortless way.
I would absolutely recommend Robyn - she knows her stuff!
BELLA HILTON / COGNITIVE HYPNOTHERAPIST + FERTILITY COACH
WITH ROBYN'S GUIDANCE I HAVE A CLEAR PATH TO FORGE AHEAD
With Robyn's guidance I have a clear path to forge ahead, I have dialled into my niche and am able to navigate social media in a more savvy way and can't wait to soak up more information.
Highly recommended and can't speak enough of how much a badass coach and beautiful and highly knowledgeable person this woman is!
EMMA BOWEN / CANCER COACH
this has been the best investment I've made in my business
Joining the Mastermind has been the best investment I've made in my business! This past year, I have not only learned how to build a thriving fertility coaching business but have created friendships and allies who have lifted me up and supported me. This group has given me the encouragement to be brave, take risks, step out of my comfort zone, and I would not be where I'm at today without it.
META GETMAN / DONOR CONCEPTION COACH
Peace + Profit is for you if...
You're at five figures in revenue and ready to grow to the sweet six mark (or... you're already at six or multi-six figures but your business isn't bringing you the peace and profit you deserve)
You have a service-based online business - either as a consultant, coach or practitioner - that is 1:1 or 1:many based (i.e. not ecomm, MLM or 'influencer' based)
You operate from a place of action, collaboration over competition, high ethics and deep service to your audience.
You're ready to stack your income, scale your revenue and step into the next version of your business - without over-complicating everything or burning out in the process.
You want true friendships and connections - who you can count on for support, brainstorming and more... and you're willing to reciprocate
You didn't come this far to come this far.
Join Peace + Profit and [finally] get the in-depth and personalised support that you need to hit your Sweet Six and create the life-first business you deserve.
Your Investment
AUD
PAY IN FULL
$8,000
PAYMENT PLAN
$1,347
x 6 monthly payments
USD
PAY IN FULL
$5,500
PAYMENT PLAN
$997
x 6 monthly payments
It's your time to scale up your signature program, break past your five-figure plateau and claim your Sweet Six, life-first business.
Hi, I'm Robyn
I help female service providers create and grow multi-six figure businesses that give them Marie-Kondo level joy and spaciousness. I help facilitate businesses that allows women to be with their people, prioritise self-care and live their life, while also providing 'better than corporate' wages.
With two degrees in Marketing and Communications, coupled with a 20+ year career in Advertising and Promotions, I took what I knew and created a business that grew to more than 1 million podcast downloads (and sits in the top 5% globally), a monthly Instagram reach of 250,000 and a business that reached more than six figures in revenue, in less than six hours per week.
That revenue largely came from a sophisticated signature program, amplified with peace and profit levers that fuelled a consistent stream of new leads, conversions and results... on autopilot.
I've create a business that serves my life at the deepest level, and Peace + Profit is here to help you do the same.
Now I have sales funnels and a clear program
“
Robyn has a very good reputation and position in the wellness coaching industry and she also knows her sh*t. As a new coach, I felt like I was missing clarity and a clear plan to get my business moving. Now I have sales funnels and a clear program. Robyn is great to work with!
Cara Lennan
Mindset and Energetics Coach
I gained over 1k members in my Facebook Group and now have a list of more than 500 women!
“
Robyn is a leader in the industry and I loved her content. I was exhausted in my business and didn't know where to dedicate my time.
Robyn is a marketing whiz and I've had so many wins - I published my website, gained over 1k members in my Facebook Group and now have a list of more than 500 women (when I had no list at all six months ago!). I've learned so much!
Claire Innes
Nutritionist
What makes Peace + Profit different to other program on the market?
Other Masterminds
Peace + Profit
IF YOU HAVE THE OPPORTUNITY TO WORK WITH ROBYN, I WOULD RUN TO IT!
Robyn Birkin is such a magnificent light for the fertility community. I have been connecting with Robyn for a few years now and we have worked together multiple times and I am so entirely grateful.
If you have the opportunity to work with Robyn I would RUN to it! Such a great opportunity!
DARRIEN MINNIE / YOGA INSTRUCTOR
I really appreciate how much you care about each of our businesses and for us as human beings
Thanks so much for this mastermind Robyn! I really appreciate how much you care about each of our businesses and for us as human beings who want to make a difference. Your advice on how to make my copy more engaging was especially helpful!
SIMONE L'ABBE / DOULA AND ENDOMETRIOSIS YOGA SPECIALIST
Apply for Peace + Profit
An intimate, 6-month program for established female service providers and course creators ready to break past the five figure plateau and scale to the Sweet Six with the Signature Success Framework, a big picture Strategy and a rock solid CEO mindset.
Our next intake will be exclusively for people on the waitlist - put your name down below to find out more.
Frequently asked questions
It's so important to me that now is the right time for you to join us. The best way to know whether now is the right time is to apply - and I'll straight up let you know my (brutally honest) thoughts, but here's how you might know:
Now isn't the right time to join if:
- You're just getting started in your business (feel free to reach out to me on IG and I can give you some other ideas)
- You'd be choosing between putting food on the table and joining this program (I fully respect that sometimes investing in your business means reinvesting revenue and making stretchy moves) but it should not mean being unable to pay your rent or feed your family. Again, feel free to reach out on IG and I'll see how I can help
- You don't have any capacity to work (simply investing in a container doesn't guarantee results - I'll support you every step of the way, but you have to put in the action to get the results)
Conversely, now is the time to join if:
- You don't want to wait another 6 or 12 months to get to the next revenue level
- You know that you need *something* (psstt.. it's probably high touch strategy) to reach the revenue you want
- You know that in order to get further along, you actually need support
- You're sitting at the 5 figure revenue mark and now it's time to enter your Sweet Six
- You're done being a committee of one and actually want some bespoke guidance
Our members come from across the globe so we've intentionally created this program with a global community (and busy people) in mind, including the US and Canada, Australia, New Zealand and the UK and are confident that we have a time that will suit you. When you apply we'll let you know which cohort and times will best suit you.
They say variety is the spice of life, and I believe that, but *not* when it comes to learning from others. As a life coach myself, I’ve been in masterminds with a variety of businesses. From campground operators to E-Commerce providers, and what I realised was, when it came time for their coaching, the advice given wasn’t relevant to me. I couldn’t learn by listening. I couldn’t invite them to my podcast as guests. There was no point following them on Instagram. That’s this mastermind is *just* for female service providers growing their businesses in part-time hours.
That makes... all of the connections... relevant. All of the trainings... relevant. It basically 10x's the value of the coaching, connections and course curriculum.
You know the saying, "if you want to go fast, go alone; but if you want to go far, go together." It’s only true if you’re doing it with the right people.
P.S. I do just want to clarify - I've used female as a way to add specificity to who will get best results in this container - if you don't identify as she/her, but Peace + Profit otherwise sounds like a perfect fit - please reach out on Instagram and we can chat further as you may still be eligible (and have a really great experience with us).
Often the only way to know is to apply and jump on a call or reach out to me on Instagram but if you're an action taker, operate with big ethics and a big heart, and are less about 'popping champagne on private jet with a money gun' and more 'funds to put the kids through private school while being there for every pick up,' chances are you're my kinda lady and I'd LOVE to support you.
Here's a quick rundown on my background:
I graduated with two degrees (with Distinction) in Marketing and Communications (BA/BComm) and am a Certified Holistic Life Coach and Mind Body Practitioner. I was head hunted straight out of university and have been the youngest Marketing Manager at the three last companies I've worked at, including as the National Advertising and Promotions Manager for a large ASX listed company where I held a staff of 20, a $13 million advertising budget and held $100k sales charity days.
I then took everything I knew and grew a multi-six figure business between naptimes, 9 - 5s and school runs, with an award-winning top 1% of podcasts globally, an Instagram reach of 250,000 and clients who've created six figure coaching businesses, tripled their businesses, had Instagram Reels that reach 1 million downloads, and 80c Facebook Ads that have run on auto-pilot for more than a year (the true sign of ad success).
I swear like a pirate. I also like 80s and 90s Hip Hop and drop Aussie lingo. I believe Black Lives Matter, that all human beings deserve respect and kindness regardless of gender identification, body size, race or religion... and that climate change is real.
I also don't spam random people with cold DM's in their inbox, believe in poaching people from Facebook Groups, participate in shady marketing tactics or call anyone 'babe', 'love' or 'sweetie'.
If you think that I might be your vibe - I recommend you apply and we can jump on a call or chat on Instagram so you can really see. I'd LOVE to get to know you and see if we're a right fit.
I pride myself on not handballing you onto 'support coaches' and making myself personally available for your success, so this is not a big program where you'll get lost in the crowd.
It's very intimate and allows for connection, feedback and support, and hence, numbers are capped. There is a maximum of 8 people on each hot seat call.
- Is it working as you'd like it to?
- Are your results in line with what you need?
- Are you feeling burnt out, overwhelmed or exhausted?
- Do you feel like you have everything you need to get to the next level?
- Do you have a rock solid community to hold space for your next evolution?
Answer those, and they may give you your answer.
Please consider me a partner in your business. You have my guarantee that I’ll show up for you, guide you and, without gatekeeping share everything I know – but, the success (or lack thereof) is dependent on many other factors, including the action you do (or don't) take.
You’re responsible for showing up for yourself and for your audience, for keeping us in the loop with your business and readily asking for help when you need it. You’re responsible for how fast (or slowly – and hey! You get to go at the pace that works for you) you build, test, tweak and refine what you put out to the world and how much you take on board (or don’t! Again, your business, your rules).
You’re responsible for your success, and when you own that – you become unstoppable.
Once you have joined Peace + Profit, please be aware that we lovingly have a no refund policy. There are only a limited number of spaces available in the mastermind (meaning that someone else may have missed out) and we'll be holding space for you. Please also note that we operate with ethics, value and community at the forefront - if that's not your vibe, please don't join.
Please note: applying for Peace + Profit does not mean you're automatically guaranteed a place. You'll apply, and then you'll get to meet with me (or chat via Instagram) before you're offered a place - so you are totally welcome to apply - chat with me and get a vibe and then decide whether you believe this is the right program for you.
Please also feel free to check our testimonials.
Oh I feel that at the deepest level. There's so many ways to bring in revenue - but at what cost? Your time with your family? Your energy? Your mental health?
Or maybe you reached your Sweet Six but lately things have gone backwards.
If it's either of those - hop on a call because I think Peace + Profit might just be perfect for you too.
Feel free to reach out to me @robynbirkin on Instagram and we can chat further to answer any q's you might have.
IF PEACE + PROFIT SOUNDS DREAMY AND...
You want to join, but you're nervous
Oh I get this at the deepest level. I've had big butterflies in my tummy every time I've invested big in myself, not just because I'm worried because the amount might feel stretchy, but because I'm committing myself to action, to change and to stop running my business with one foot in and one foot out.
But I know how deeply I am committed to running my business, to growing and backing my own success. I know that I've done my due diligence and am an action taker. I know that I show up (even when things are messy and uncomfortable) - and that every investment I've ever made in my business, has paid dividends.
I've curated an incomparable blend of accountability, coaching, implementation and personalised feedback to help you actually get the results you’re craving in 2024, together with the most supportive community of fellow women in business.
At last, this is a program that goes deep with you and your business. That gives you meaningful and personalised feedback, every step of the way to create the breadwinning, life-first business you've been dreaming of. That is rooted in strategy, reverse engineering your results and helping you create a full-picture view of your funnel and business.
That is intimate and small and deeply supportive with everything you need to scale from $5k to $30k months (and no fluff).
And... is specifically designed for women like you creating part-time empires. And, where you receive direct support and feedback from the founder.
I'd love to invite you to trust and back yourself in the same way because I know my business wouldn't be the same today without it. It's your time. Right now. You've got this and I've got you.
It's time to scale to your Sweet Six.