The low stress, step-by-step plan for creating and selling a wildly successful signature online program and set up your business with a passive income source that delivers both cash and time deposits into your life.
(even if you're still getting started and running your business between naptimes and 9 - 5s)
I have just one question for you...
What would you do... with more time?
(permission to drool or dream at the possibility of this!)
Imagine how life would change if you could reclaim 10... or even 20 hours per week in your business, whilst earning more and getting incredible results for your Cloud 9 Clients.
Would you spend more time with your kids?
Would you [finally] get to spend some time on self-care and fitness?
Would you get the time to show up on socials and do all the things you've been putting off for the longest time?
Would you get around to all of those big dreams you have?
Would you just take a hot minute to actually rest for a change?
If the answer is one, or all of the above, then keep reading...
I see many service providers get stuck providing single sessions... which keeps you trapped on all levels with.
Because when you sell single sessions for $80 - $160 it means you need to see 1,250 people per year…
Which works out to be a whopping 26 appointments each and every week!
Then there's the additional time it takes to answer emails, post on social media, collaborate with people and upskill.
But between raising kids, your existing 9-5 job AND your own health and wellness commitments – you don’t have time for this kind of business. You might only have a maximum 20 hours per week to give.
So continuing to work this way is the fastest way to suck the life force out of your business and your life!
And even if you do have capacity for more...
I'm certain that's not what you had in mind when you started your business.
You might have started your business because you actually wanted a life.
Because you wanted the type of flexibility only cubicle workers dream about.
Because you wanted to escape the corporate desk ball and chains.
When we actually reverse engineer the numbers, the math doesn't stack up and income ceiling meets your head.
It's time to throw out the old rule book
And let's be real... it wasn't working anyway.
- Getting fully booked, then dropping the ball on social media and marketing... and then (because marketing is a lagging indicator)... two months later... all of your business has dried up and you can't figure out what you did wrong.
- Feeling like you have to constantly spruik "booking in for the next session" and feeling like all you're doing is selling.
- Seeing clients so radically different it feels like all you're doing is creating custom resources and guides and researching protocols, and because there's no clear audience, pathway or framework, when it comes to what to post on social media - you're like a paralysed deer in headlights in the land of 'what to post?'
- Feeling utterly exhausted from delivery mode and constant serving. It leaves no time for you (and you're spruiking 'less burnout' to your clients while doing all the burning out yourself.
- Struggling to find that impossible unicorn happy spot between word spewing everything you know on the first session (because you desperately want them to know that you know your stuff) but leaving them feeling overwhelmed and confused because there was so much there... and not giving them enough information because #transformationtakestime that they leave feeling like it was a giant waste of time... and either way, they don't rebook, so back you step on the 'more clients ferris wheel'
- Dreading every. single. 'discovery call' that comes through, or straight up having a book now button on your website that gets as much action as Mr Bean on Tinder
If you're nodding your head, then let me introduce you to the Launch Easy Life
(where you get to step away from the burnout and income ceiling of 1:1 client work and into life inclusive business strategy)
Hi, I'm Robyn
I'm the host of the award-winning top 5% podcast, The Fertility Warriors and a double-degree qualified marketing and online business specialist, who helps health and wellness practitioners create and grow businesses that give them Marie-Kondo level joy.
Oh, and I also created a six figure business in less than six hours per week.
And that revenue came largely from one single program, with laid-back quarterly launches that used rinse and repeat launch methods.
We used a simple funnel but delivered an exceptional experience with amplifiers that maximised profits and fuelled a consistent stream of reviews and testimonials - on autopilot... and best of all - this program only needed me to show live up for one single call each month.
Truth talk: I've made six figures with lots of products, blood, sweat and tears, and I've made six figures with one program and a laid-back strategy.
and if I'm being reaalllly honest for a moment... I've learnt multiple times in my business that less really is more.
- I've launched low cost front-end memberships.... twice... and both times, after a year I've felt utterly drained by the sieve of constant content creation and the headf*ck of increasing customer lifetime value past 3 - 6 months.
- I've launched high touch programs and products with loads of 1:1 services that have left me feeling like I'm re-entering corporate jail and missing time with my kids.
- I've freelanced on the side of my business as a Marketing Manager, alongside my other programs and products, only to discover that it's left no time for me to work on my own business.
- I've run multiple niches and (even when I've CEO'd one) and struggled massively with the mental load and context switching between two businesses.
I created my online business for
more peace + profit.
I've always had the most of that when I've been called back to a better way:
one simple yet sophisticated signature program
This approach has created a ripple effect in my business...
For the online business owner who want a business that also honours their life.
You're already sold on a simpler yet wildly successful business that helps you reach the next level, while giving you back your flexibility...
You know... the type of flexibility that means... you're able to walk your children to school and back, never having to worry about saving your precious annual leave because you can take it anytime you choose... and leaving the 9-5 that has you exhausted, burnt out and completely uninspired.
And... you're also ready for a business that delivers consistent and predictable revenue that means you can do things like pay off the mortgage, send the kids to private school and book that holiday to Disneyland.
You don't want to choose between time or money - you want both. And make it laid-back please.
INTRODUCING...
The step-by-step plan for creating and launching a simple and sustainable yet wildly successful signature online program so that you can create more peace and more profit in your business.
At last: a program that doesn't just show you how to package and strategically launch your signature program.
In Launch Easy Life, you'll also learn how to deliver a truly transformational and exceptional customer experience.
While still getting to be a mama, a wife, a friend, a yogi, a budding tennis player, and enjoying everything that life has to offer. No, you will not be chained to your desk forever, endlessly busy with more work as you make more money.
Launch Easy Life is the next evolution of your business.
If it feels like the only way to grow your business is to work more, work harder and spend endless hours in front of your laptop, this might be the missing piece you've been looking for.
Join Launch Easy Life and get started with your passive income program today!
By the end of Launch Easy Life, you'll master these three things...
How to create a simple yet sophisticated signature program
The right price, that solves the right problem with a simple yet sophisticated funnel that creates clarity, profits and results while massively leveraging your time and creating cash deposits into your business.
How to launch and convert with a layered launch strategy
Get paid to create your first program and use a step by step approach that helps you get up and running as soon as possible, with sustainable yet amplified growth at every stage and rinse and repeat assets you can use time and time again for repeatable success.
How to deliver an exceptional experience that fuels the fire
Fuel credibility and future sales with an experience that delivers first-class results for your clients and creates a community of raving fans who want to continue investing with you, and also help to the future selling for you.
Here's how it works...
Success Setup
The success of your signature program is rooted in whether it's set up for success right from the very start - By the end of this phase, you'll know exactly what your online course will be about, with an irresistible offer and messaging your audience can't refuse, a pricing strategy primed for long-term success and a dialled in focus on exactly what you'll do, when.
Quick Win Ascertain Launch
It's time to get your launch off the ground in 30 days or less using our Ascertain launch formula - we'll ascertain demand and get some quick cash in the door so you can get paid while you deliver your first round of the program.
Create, Excite, Delight
Deliver a high value and elegant experience and turn on autopilot triggers so you can step back from delivery and reclaim your time freedom but also deliver a first class experience that has your Cloud 9 Clients singing your praises from the rooftops.
All Out Launch
Now you've got your program created and validated, it's time to bring out the big guns - here you'll follow a step-by-step all-out (yet laid back) launch process with proven processes - from creating a high-value snappable lead magnet to a webinar that converts and a savvy high converting sales page.
In just four steps, you'll create a business that delivers major light bulb life change for your clients, Marie Kondo joy for you and a passive income source that is repeatable, scalable and secure.
The full playbook
The A to Z from idea creation to an all out launch, with templates and cheat sheets to save you time the entire way...
You'll learn:
How to create a simple yet sophisticated signature program
You'll learn how to create an irresistible offer that delivers a powerful transformation - with a sustainable price that gives you back your time.
How to take your audience from cold to sold
The right prelaunch strategy will have your Cloud 9 Clients ready and waiting to work with you before you've even opened the doors so that selling is a breeze.
How to deliver an exceptional experience with human psychology-based triggers
No more instant purchase regret - we'll show you how to keep the high vibe atmosphere going and deliver an experience that excites and delights your people, encourages them to fully complete your program, and then rave about it to everyone they know (even if they're going through something private).
How to launch... the launch easy way
We'll walk you through how to get paid for your very first launch (and how to get out of the gates in the quickest and easiest way), and then how to execute a strategic all out launch that is optimised for conversions (with strategies for sales pages, webinars, opt-ins, social media and lead magnets - that are transferable across your entire business).
Scariest place to be next year is the same place as this year.
but imagine if this time next year...
You [finally] got your signature program off the ground
You launched the thing. You simplified the things. You were known for the things. You leveraged your time and your profit. You got the traction. You reached the next level. And you were so goddam proud of yourself
You had plug and play templates for every step of the way
No more creating everything from scratch. If there's a Canva template or Google Sheet for it, you've got it and all you need to do is plug and play for your business, then circle back, rinse, repeat and optimise for your business.
You have time to breathe!
Sayonara burnout, hello freedom. Ahhhh, that feeling of waking up to an empty calendar and getting to choose what you'll do today. Tennis? A hike? Networking coffee? Or even Netflix and Nap? Time is the ultimate flex and you just gained it all back!
You had a step by step plan (that honoured your busy life)
You had a step-by-step checklist with a layered launch strategy that enabled you to get off the ground, up and running in the shortest period of time, with a to-do list that didn't require everything of you all at once.
There's revenue predictability and a pathway to scale
You have a dialled in formula for the numbers you need in order to hit your revenue goals and a system for how you'll get there. You know what it takes, and you can create predictable growth in your business, with levers you can push for more profit.
It all made sense
More more guesswork or trying to funnel hack your competitors and figure out exactly how they're doing things. You understand the assignment, the strategy, what you're aiming for and how all of the pieces go together. You're no longer throwing spaghetti at the wall with your products, profit and content plan - it's a well choreographed, simple yet sophisticated system.
You'll love these drool-worthy bonuses -
built with busy business owners in mind
Master Launch + course creation checklist
VALUE - $97
Step out of overwhelm and discover exactly what to do, and when with our Master Launch and Course Creation Checklist.
launch easy private coaching + community group
VALUE - $1,497/YEAR
Connect with other course creators, get feedback on your launches and debriefs and get accountable to finally get your online course off the ground in our exclusive private coaching and community group.
YOUR AI COURSE ACCELERATOR
VALUE - $197
Discover the first-class AI prompts to deliver results that don't sound like a bro-marketey robot using AI, and the cool tools (outside of just Chat GPT) to help you radically speed up your content and course creation.
AUDIENCE GROWTH FORMULA
VALUE - $197
How to get found by your Cloud 9 Clients and stop being your industry's best kept secret.
In this workshop you'll learn the powerful trifecta of audience growth and the types of content you need to produce as a service provider for growth, authority and sales.
PLUG N PLAY WEBINAR TEMPLATE
VALUE - $197
Create your Webinar quickly with our plug n play template - together with fill in the blank prompts to help you quickly create your high converting webinar in Canva (and simply swap out the branding for your own).
QUICK CANVA COLLECTION
VALUE - $497
Build out your mockups, webinar and social graphics super quickly with our plug -n- play Quick Canva Collection - with all of the graphics you need (with prompts to help you see what to put where) to effortlessly execute and deploy your rinse and repeat launch assets.
Includes:
LIVE LAUNCH PLAYBOOK
VALUE - $497
Your step-by-step playbook for your live launch with exactly what to write in your emails and post on your socials to take people from logic to emotion to joining your program!
easy yes email swipes
VALUE - $997
Snag our done for you email templates and swipes for across your entire launch so you never have to worry about what to write again.
Includes:
It's time to step into your launch easy era
Join today and receive immediate access to start setting up your well-oiled, passive income source NOW
pay in full
best value
$
1,497 usd
IMMEDIATE, LIFETIME ACCESS
payment plan
cash flow friendly
$
274
/mo x 6 months
IMMEDIATE, LIFETIME ACCESS
What Others Say
IF YOU HAVE THE OPPORTUNITY TO WORK WITH ROBYN, I WOULD RUN TO IT!
Robyn Birkin is such a magnificent light for the fertility community. I have been connecting with Robyn for a few years now and we have worked together multiple times and I am so entirely grateful.
If you have the opportunity to work with Robyn I would RUN to it! Such a great opportunity!
DARRIEN MINNIE / YOGA INSTRUCTOR
Can't speak enough of how much a badass coach... this woman is
With Robyn's guidance I have a clear path to forge ahead, I have dialled into my niche and am able to navigate social media in a more savvy way and can't wait to soak up more information.
Highly recommended and can't speak enough of how much a badass coach and beautiful and highly knowledgeable person this woman is!
EMMA BOWEN / CANCER COACH
I PROVED TO MYSELF THAT I CAN USE MY PLATFORM TO SELL DIGITAL PRODUCTS
I just wanted to extend a heartfelt THANK YOU and for helping guide me through my launch. I learned so much about how to market and sell a digital product and proved to myself that I CAN use my platform to sell digital products. Thank you for believing in me and helping me to believe in myself. You're the best!
KRISTYN HODGDON / FERTILITY RESCRIPTED (FORMERLY THE FERTILITY TRIBE)
Sitting on the fence but not quite sure whether to jump in?
Don't let these myths hold you back...
❌ Myth: You need a large audience to launch a course
✅Truth: launching grows your audience - it also grows your clarity on how to speak to your audience, what to post and gives you the ultimate momentum. Plus - when you start small and build up - it gives you time to level up with each stage.
❌ Myth: It's easier to 'just go evergreen'
✅Truth: Everyone loves the allure of evergreen with monthly recurring revenue, but up to 80% of purchasers require real deadlines in order to make a purchase. They also almost always require Facebook Ads - so think of them as stage 2. When you live launch strategically, it's so easy to create rinse and repeat elements and reap the rewards of recurring revenue with payment plans and high live launch conversion rates.
❌ Myth: Launches = big teams, big advertising budgets and a once a year cash injection
✅ Truth: leave the big affiliate launches to the old school marketers and enter your easy peasy lemon squeezy launch easy era. Once a year launches are stressful - enter consistent revenue and faster growth with smaller, more frequent launches - that you can deploy with rinse and repeat elements.
❌ Myth: People don't buy courses in a recession
✅ Truth: recessions create the most millionaires. Everywhere you look, there is evidence of people buying... it's just that people don't buy crap. The online education industry is projected to reach a value of 602 billion by 2030. Online courses are the safe bet during a recession.
❌ Myth: You have to create all of your lessons before you can sell your course
✅ Truth: no way. I know it seems counter-intuitive but creating all of your course content, without first knowing whether your program has market demand - is risky af, and I guarantee it will take you years, in comparison to weeks to get it all up and running. Plus, when you launch with an ascertain launch - your clients give you feedback along the way - which means your program kicks out the gates in first class form.
❌ Myth: Nobody will buy if someone else has already created a course on the same topic
✅Truth: If other people in your niche have created courses and programs on the exact same topic, that's evidence of success (huzzah!) that your program has legs too! Think of how many reality TV shows exist, how many clothing companies exist and how many online fitness subscriptions exist. More programs = more mainstream.
Our laid back, love it or your money back guarantee
We know that Launch Easy Life is the place to be... but you might not... until you jump in. So, if you're on the fence, know that it's a no-brainer, no risk. Join us - and if you don't love it, my Aussie accent erks you or check out the first module and you're out - so long as you let us know within 7 days of making your purchase, we'll refund 100% of your joining fee. No hard feelings, no hoops and no love lost.
Note though that if you join on the payment plan (and don't request a refund within 7 days) you'll be committed to making all payments by law.
Also, feel free to not be a jerk who joins with the intention of quickly downloading everything in 24 hours and then requesting a refund so you can get stuff for free. That... does come with love lost (and also... we can see when you do this).
You had me at Signature Course...
but support and accountability is available?
If you're sooooooo ready to create and launch your signature course and not only want the templates, cheat sheets and resources but also - my personal feedback and support on your business, I have great news! There is oodles of support available to you. Here's where you can get support and accountability to help you create, launch and grow your Signature Course:
Our Private Coaching and Community Facebook Group
You should know - I'm really good at running Facebook Communities and the Launch Easy Life Facebook Group has just dropped. You can expect regular challenges and sprints, accountability, bonus content and launch BTS and a place to debrief and get next steps.
Momentum Live Calls
No more purchasing a course and then feeling like you're left in the wind. In Launch Easy LIfe - we conduct regular Momentum Coaching Calls to help you get realtime and live feedback and next steps - as well as get your course off the ground (and get paid for it ASAP).
Secret Upgrades Menu
We have multiple options for you to upgrade your support with exclusive offers and opportunities *just* for members of Launch Easy Life, from bespoke launch debriefs to 90 minute 1:1 intensives with me.
Frequently Asked Questions
What happens after I enroll?
As soon as you enroll, you'll be sent a welcome email that contains your login details to your own private portal as well as the calendar invites to any upcoming live support calls and you can get started right away.
How long will it take to launch?
The aim is for you to get your Ascertain Launch off the ground within the first 30 days - but you have lifetime access, so you can go at whatever pace works for you. How fast you launch all depends on how fast you walk through the trainings and then implement them and take action.
Can I watch the program on mobile?
Yep, you can! I recommend saving the site as an icon on your phone and you can log in and watch our videos on the go.
That said - I do recommend taking the time to complete the worksheets from a computer (most of the worksheets are at the start, and then the second half of the program is all about implementation - but that pre-work you do, is what sets you up and makes the rest a breeze!)
wHAT MAKES LAUNCH EASY LIFE SO SPECIAL?
So glad you asked. A few reasons:
Launch Easy Life is created 3 very important things in mind (which is where most other courses about courses fail -
1. Psychology-based triggers that move people through your curriculum (it's no secret that a course is very different to 1:1 coaching - and if someone doesn't complete your course - they can't get the transformation) - it's incredibly important that you build into your program - automations and triggers based on human behaviour that help them continue moving through the program an finish.
2. We speak to top of funnel (i.e. growing your audience) - one of the biggest reasons launches fail isn't because you've launched wrong - it's because there just weren't enough eyeballs on your offer. We have therefore included an entire bonus in the program dedicated to this exact thing.
2. This program is for busy business owners - you know - the ones who are creating their signature program in the margins of time between naptimes and 9 - 5's, 1:1 consulting and generally busy lives. I've been so careful not to 'stuff' this program with a bajillion calls and Facebook Groups that just clog up your feed, and instead - focus on delivering answers and templates, cheat sheets and more to help you get going, quickly and efficiently.
I AM JUST SO BUSY RIGHT NOW. I'LL JUST WAIT UNTIL LIFE SETTLES DOWN AND JOIN LATER...
If you're uber busy - you need Launch Easy Life, now. Period.
Unpinning yourself and your time from your revenue should be the single biggest priority for you in your business if you're feeling completely stretched for time.
In my experience, life never settles down. Things never get quieter. So if you wait, you will probably end up next year, in exactly the same place you are now: busy and burnt out.
What if... you took a beat and developed a powerful, revenue generating asset in your business so that this time next year (or earlier) you were in a completely different place. It's such a worthy investment.
HOW IS THIS DIFFERENT TO THE WELL CONCEIVED MASTERMIND?
Think of Launch Easy Life as the prelude to our Mastermind.
Step 1: Create and Launch your Signature Program (aka Launch Easy Life)
For business owners at any stage.
Step 2: Take that Signature Program and amplify it with peace + profit levers and a powerful community, with high-touch coaching from Robyn. For business owners at $20k per year (through to $250k). This is where we teach you strategies to elevate and amplify your business using tactics like upsells, downsells, tripwires, feeder products, summits, Meta Ads, evergreen/hybrid funnels and more.
Is launch easy life included in the well conceived mastermind?
No, it isn't. The Mastermind includes trainings and programs that are not regularly available for purchase anywhere else.
WHY DO YOU CHARGE IN USD WHEN YOU'RE AUSTRALIAN?
I charge in USD because the majority of my clients come from overseas (like 80%- 90%+) and the majority come from the United States of America. USD is a globally recognised currency (unlike AUD) so from a client-centered perspective, my rates are in USD. We develop our pricing and value by first working in AUD, and then convert that to the equivalent in USD.
WHY SHOULD I JOIN NOW?
Join now because you're ready to step into a new chapter in your online business.
Join now because you're ready for all the templates and tools to help you work faster and more efficiently.
Join now because this is the lowest price this program will ever be and you want to lock it in now (with lifetime access - including to all future updates and bonuses).
i'M WORRIED THIS WILL BE ANOTHER 'COST'. cAN WE TALK RETURN ON INVESTMENT?
Yes! So first up - I need you to commit to doing the work. Deal? That means... not buying the program and then expecting that I'll wiggle my nose and magically by osmosis, you'll have a signature program.
But if you're ready to do the work, then know that I've got your back the entire way - with our step-by-step approach, templates and swipes for every step of the way, as well as our FAQs portal.
Now let's talk return on investment - the investment in this program runs you about the same as 1 - 2 program sales. Total.
And you may find that you make that investment back *just* from our hand raiser email swipes, *just* from our sales page formula or *just* from our prelaunch strategy alone.
This has the potentially to improve your business exponentially - but it all starts with backing yourself, and committing to putting in the work.
Worst case - if you jump in and then regret your life decisions - you've got 7 days to shoot us an email and ask for a refund - no hoops, no love lost, no questions - we'll give you a full refund. No risk.
DO I NEED TO BUILD AN EMAIL LIST FIRST?
So you will at some point in the near future... need to prioritise building an email list for continued sales. The good news is we share strategies to help you get going without an email list and build your email list.
Creating and launching your signature program might just be the thing that helps you create and grow your email list. So jump in and join us!
WILL THIS TEACH ME FACEBOOK ADS?
The first step to a successful signature program business - is to learn how to market and sell organically first (especially if you want a good return on investment from your ads) - you can have a six figure (even million dollar) business without Facebook Ads.
If you've already mastered growing and selling organically though and are ready for Facebook Ads (and other amplifiers), come and join us in the Well Conceived Mastermind.
I have more questions about the program. can we chat?
Sure! Hit me up on Instagram @robynbirkin and let me know what's going on for you.
i'm unsure of whether to apply for the mastermind or join launch easy life?
If you already have a signature program that is doing well (or your business isn't online course based) and you're at $20k+ per year (up to ~$250k) - and want to amplify your results, authority and connections - we recommend the Well Conceived Mastermind.
If you're looking to pivot away from 1:1 services and/or you want to up the game on your online course/signature program, or you're just starting out, Launch Easy Life is a better fit.
Do know though that many of our clients join both.
I want to know absolutely everything that is included in launch easy life
I know that you want maximum value for your investment and that what we deliver is going to not only provide you with an excellent return on investment, but also save you time.
So click here to see the full list of every lesson, template and bit of support in Launch Easy Life.
It's time to step into your launch easy era
Join today and receive immediate access to start setting up your well-oiled, passive income source NOW
pay in full
best value
$
1,497 usd
IMMEDIATE, LIFETIME ACCESS
payment plan
cash flow friendly
$
274
/mo x 6 months
IMMEDIATE, LIFETIME ACCESS
The choice is yours...
YOU CAN EITHER...
Do it alone and create everything from scratch, without a proven process and the giant overwhelm and uphill mountain of launch and delivery assets.
OR...
Kick your business to an entirely new level with a new (and simpler!) strategy, feel good, proven tactics that work for health and wellness professionals, skyrocketing social media and guidance, templates and cheat sheets to help you shortcut your launch and get it out in the most streamlined and fun way possible.
What makes Launch Easy Life different to the other programs and courses out there?
Other Programs
Launch Easy Life
Hey, I need to let you know one thing.
It's possible for you. If you get started.
I know you dream of this life.
Imagine 12 months from now... you wake up and get the kids ready and get to leisurely hold their hand while you walk them to school.
After drop off, you get to go to the gym and meet a friend for coffee, before checking into your laptop and discovering that your launch has made five sales overnight.
You go home and pack, because the fam is headed away for a lazy weekend of rest and relaxation, all the while your launch operates on autopilot, and you actually get to switch off because next week: the calendar is 80% white space.
Space to think.
Space to innovate.
Space to support and hold space for your loved ones.
The only snag is... it only gets to become your reality if you take the first step - and this might be the divine breadcrumb you've been looking for.
It's time to fall in love with your business again.
And your life.
Because that's the true goal.
This is where it starts. With strategy.
The right business model. The right strategy. The right signature program. The right audience. The right launch method. The plan.
Got more questions?
Although I offer the easiest 7 day full money back guarantee, I completely understand that you might want to triple check this is the right investment for where you're at right now and where you want to go. If you have some more questions - hit me up on a call or on Instagram and I'd love to chat more.