If you’re ready to create a high-converting lead magnet landing page, you’re in the right place!
Lead magnets are a valuable free offer, often referred to as a freebie, that help you grow your email list. Email marketing has been deemed the most effective marketing channel, and lead magnets let you offer value to your audience in exchange for their email.
Kartra, my favorite all-in-one software solution for online business owners, makes it super easy to create freebies and lead capture forms for signups. Or if you want a plugin to create fast and flexible lead magnet, sales, and other web pages, I also recommend Thrive Themes for WordPress.
Below, I’ll share lead magnet landing page tips and examples to help you grow your email list and create sales leads to grow your business.
How long should a lead magnet landing page be?
Your lead magnet landing page might be short or long, depending on the time investment of the freebie. For example, if you’re sharing a quick PDF, the page might be relatively short and simple. If you’re having your audience watch a one-hour video, your landing page might be longer with more details like the lead magnet benefits and your bio.
You can A/B test your landing page to see what would be most effective. With this, you would create a longer and shorter page and see which one performs better. Half of your traffic would go to one landing page, and the rest would go to the other. Kartra and Thrive Themes both have a feature that allows you to do this.
How to write a lead magnet landing page
Like a sales page, an effective landing page for your lead magnet should encourage visitors to take action. With a lead magnet landing page, the action you want is for people to enter their email address.
Every landing page should include a strong headline, a transformation, and calls to action. You might also include the benefits of the freebie and a brief bio about yourself.
A strong headline
Your lead magnet landing page should have a headline that immediately grabs your audience’s attention. It might be the name of your lead magnet and should be 5 to 10 words. When writing your headline, consider the value your lead magnet offers.
For example, the headline for my email leads case study lead magnet was “1,500 subscribers in 3 weeks.” This told my audience right away what the value is and offers a sense of excitement and curiosity to encourage them to opt in. There’s no use for vague, fluffy headlines like “activate your best self” or “level up your wellness.”
You might also include a supporting headline – a sentence or two that describes the problem your target audience is experiencing and what transformation your lead magnet can offer.
Actionable calls to action
Sprinkle a couple of calls to action throughout your landing page. Your call to action should be a button that stands out and encourages people to opt in with specific, actionable wording.
Actionable calls to action might be:
- Download the [lead magnet name] now
- Claim the [lead magnet name]
- Join the challenge to [transformation]
- Get the free guide to [transformation]
- Sign up for the free training
- Watch the webinar now
The transformation
The transformation is often the most powerful part of a lead magnet landing page, so you definitely want to include this. People want to know what they’ll get out of your offer!
I like to teach my clients about the Zero to Hero Transformation to truly resonate with a specific audience. To do this, consider who you help, their starting point, and the end goal with this template: “The [lead magnet name] helps [who] go from [zero] to [hero] with/without [ooohh/ughhh].”
For example, if you’re a fertility coach, the Zero to Hero Transformation might be, “The ultimate stress reduction guide for an easier fertility journey helps women trying to get pregnant go from nonstop crying to calm and excited during their fertility journey without having to meditate for hours every day.”
Benefits of the lead magnet
While the transformation showcases the final outcome for a specific audience, benefits describe the positive aspects and outcomes of your lead magnet. When sharing benefits, consider common buyer motivations, such as financial gain, convenience, health, and security.
If we use the fertility coach example again, you can include a bulleted list of benefits of your stress reduction guide, such as:
- Get quick action steps
- Learn practical ideas you can incorporate into your daily life
- Feel calm and confident about your fertility journey
A brief bio
A brief bio with a picture of yourself can help build authority and further motivate people to trust you and your resource.
Write a one to two-paragraph bio that includes:
- What you do
- Who you help and how
- Why you do what you do
- A fun fact that your audience can relate to
Design tips for your lead magnet landing page
The design of your landing page can make or break the user experience, so it’s just as important as the page’s written content. While consistent branding, meaningful visuals, and a lead capture form are essential for the design of any lead magnet landing page, reviews can be an added bonus, especially if you’re asking your audience to sign up for a more time-consuming freebie.
Consistent branding
Consistent branding helps build loyalty with your audience. People are often more willing to opt in when they’re familiar and comfortable with your brand. Use the same colors, fonts, and tone of voice that you use for other content and marketing material, like your website and social media.
Meaningful visuals
Not only do visuals keep people more engaged, but they can also provide additional information to motivate your audience to opt into your lead magnet.
Marketers report that videos, images, and graphics are the top three elements that impact conversion. You might include preview images of the lead magnet and a picture of yourself. You can also include a video of you speaking about the transformation and testimonial videos.
Lead capture form
Your lead capture form is the most important part of your landing page because it’s where people will sign up to receive the freebie and join your email list. Your lead capture form should collect your audience’s name and email address.
You can also include a message that pops up after someone completes the form, which might say something like, “Thanks for snagging your [lead magnet name]! It should be in your inbox soon. If you don’t see it, check your spam folder!”
Reviews
Not only can reviews help you learn more about how people find your lead magnet, but they can also encourage your audience to opt in. People like to fit in, and if others find value in your resource(s), they’ll want to join in.
If your freebie is new and you don’t have reviews yet, that’s okay! You can use reviews from other resources or offer or display them when you have them.
Lead magnet landing page examples
Over the years, I’ve had many lead magnets to help me grow my email list. I even once got 1,500 new subscribers in three weeks!
Here are a few of my successful landing page examples…
Lead magnet landing page: example 1
This lead magnet example was for a resource with 10 powerful lessons for women trying to conceive. The landing page includes a compelling headline, images, actionable CTAs, benefits, the transformation, a bio, and a lead capture form.
Lead magnet landing page: example 2
This lead magnet was for a free training for entrepreneurs on creating a profitable business in part-time hours. The landing page includes a descriptive headline, benefits, the transformation, images, my bio, FAQs, and descriptive CTAs.
Lead magnet landing page: example 3
This lead magnet was for a free training that offers online business owners a blueprint for 20K months. The landing page includes a persuasive headline, benefits, the transformation, images, my bio, a lead capture form, and actionable CTAs.
How to get lead magnet sign-ups
Leads are the lifeblood of your sales, so sign-ups are crucial. If you don’t have enough leads or know how to get enough eyeballs on your business to grow, your business will suffer.
This is why I teach the following strategies (that really work!) for getting lead magnet sign-ups in my Peace + Profit Mastermind:
- Tell people about it – Don’t hide your lead capture form in the sidebar of your website and hope that sign-ups will flow in. Instead, talk about your lead magnet. Share it with your email list, on social media, and anywhere else you connect with your audience.
- Run Facebook ads – This has been one of the most successful strategies for my clients who are ready for 6+ figures in business and the larger numbers required for leads.
- Learn how to get seen and convert – A valuable lead magnet is only the first step. You also need to get eyes on your business, then engage and convert your audience. Start by considering where your audience hangs out, what problems you can help them solve, and what language encourages them to convert.
Get Support With Your Lead Magnet Landing Page
Email is one of the most profitable marketing strategies, so your lead magnet landing page should be a top priority.
If you’d like more support on creating an effective landing page and increasing conversions, you might find my Peace + Profit Mastermind helpful. This is an intimate, 6-month program for established female business owners ready to double their revenue while working 20 hours or less weekly. This program covers lead magnets, how to grow your email list, and so much more to help you increase your conversions and create the life-first business you’ve been dreaming of.