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The Mastermind and Strategic Consulting Container for Established Women in Online Business who want to scale to $200 - $500k in part-time hours with 1:many Offers (without adding more 1:1, complexity or a giant team)
For the leaders who have some traction.
And are now ready for the trajectory
You've got runs on the board.
And you're smart enough to know that offer spaghetti, more team and more complexity isn't in alignment with what you're trying to create.
Still... You're ready (already!) for high volume and high profit launches, your rewards to surpass your output and to make decisions from a place of planning and strategy rather than "what does my business need this month" - inside an aligned group of action-taking female course creators and group program leaders scaling alongside you (and prioritising their peace while they do it too).
Here's why you (still) feel like the best kept secret...
You don't have a repeatable and predictable leads and sales system that wakes up your audience and gets them to take action (or at least not in the quantity you need to create big launches).
You keep getting distracted and creating complexity in your business - instead of focusing on the most profit-generating offers and pathways to multi-six figures.
You're not acting like a CEO for the business you actually want to build - and it's showing in your decisions, mindset and systems (and deep down you know that what got you here, won't get you there).
Hi, I'm Robyn
I've made six figures with lots of products, blood, sweat and tears, and I've made multi-six figures, in part-time hours with just one hero offer and a laid-back live launch strategy.
Twice now.
My first business saw me become the No 1 Life Coach for women navigating infertility (think 1 million+ download podcast, all the summit invitations, awards - you name it) - built with an online course that had just one live call per month and made 6+ figures consistently on it’s own while I only worked an average of six hours per week.
I then scaled my current business to multi-six figures in less than 15 months (including six-figure months and better than corporate salary) while working an average of 16 hours per week.
Without a big team. Without 4am wake ups. Without a fully-stacked calendar.
I'm here to tell you that more really isn’t more.
It’s about:
Refining → what’s already working
Simplifying → what’s bloated or scattered
Elevating → from executor to CEO
Connecting → with other audacious women in business doing the same
And that’s how you and I will scale your business together.
In my world, the wildly successful, nervous-system regulating, life-first business you’ve been dreaming of comes from:
Doubling down and scaling an authority-accelerating Signature Offer (that's scalable of course) backed by a suite of Premium Profit Drivers and a sales system that actually works - as the breadwinning blueprint for your entire business to deliver repeatable, predictable and time-leveraged revenue- that grows.
Ready to enter your Peace and Profit era?
You're ready to make 1:1 and DFY you services a completely optional part of your business (AKA, only when it lights you up!) and focus on your 1:many offers - so you can free up your calendar for rest, deep work, yoga... whatever.
You're ready to scale up both the revenue and sales from your launches and create a rinse-and-repeat system that means you can make data-driven decisions, stop recreating the wheel and start allowing your launches to feel spacious (and wildly successful).
You're ready for leads on autopilot and a content system that positions you as the go-to authority in your niche.
You're ready to grow beyond $5 - $10k per month and play a bigger game, and value high level strategic support to hold you accountable, keep you on track and co-create the next chapter of your business.
Here's what we'll be working together to achieve:
Predictable, Scalable and Stackable Recurring Revenue
Rinse and Repeat Launches (that sell out)
30 - 50% Additional Profit from your Secret Offer Suite
A 24/7 Authority Lead Leads Machine
Reward that Far (and Finally) Surpasses your Effort
You're a CEO (Without Being the Bottleneck or A Bloated Business)
INTRODUCING...
An intimate and bespoke 12-month high level strategy-led experience for established female experts who are ready to scale their 1:many business, create profit overflow and become the obvious choice in their niche.
Here's how you're supported to scale your business from Day 1
inside Peace and Profit
Quarterly 1:1 Calls with Robyn (kicking off with a Strategy Intensive)
You'll kick off your time in the Mastermind with a 90 Minute Strategy Intensive (booked into the calendar as soon as you commence so we're hitting the ground running with BIG clarity and aligned strategy). Together we will deep dive into your business and co-create your 12 month business blueprint, refine your offer suite and develop your best-fit promotional cadence, so you're rock solid on exactly what we're working towards.
We'll then meet quarterly to refine, goal set and help you stay on track.
Twice-monthly Intimate Hot Seat Calls (with a guaranteed Hot Seat)
Receive personalised, high level coaching from me to help you move forward in your business, and get to plug into the questions you never knew you had as you hear me consult to your peers too.
We'll discuss your strategy, CEO mindset and your unique business and deliver highly tactical advice to help you stay on track.
Our Hot Seat Calls are capped at 10 women and ensure everyone receives a guaranteed hot seat.
Daily, Personalised Support through Slack
From Monday to Friday, you’ll have direct access to me inside our private Slack channel. Ask questions, get feedback, and I’ll be in there coaching you, giving personalised direction, and helping you move forward fast with a 24 hour response time.
It’s asynchronous coaching: high-touch support that fits your schedule, without needing to book calls or wait weeks for answers. You’ll see me coaching others too, which means you can learn from every conversation in an easily scannable, neurodiverse-friendly format.
This is the piece my clients rave about most — because it feels like having me in your back pocket every single day. High-touch. Convenient. Exactly when you need it.
Monthly Done-with-You Labs
In week 2 of each month we'll get together for a done-with-you lab - where you'll finally get the dedicated time to work on and in your business with the needle-moving tasks you know you need to keep moving forward. Once per quarter we'll use this session to prepare your 90 Day Strategy for the coming quarter, and then in other months we'll cycle between topics including Activating Authority Content, Launch Messaging and Ads Intensives.
Peace and Profit Magazine
Every month, you’ll receive an exclusive digital magazine that takes you behind the curtain of my business. Inside, you’ll see what’s working right now with the strategies, campaigns, and shifts I’m making in real time — so you can shortcut the trial-and-error and apply what’s relevant to you immediately - as well as playbooks at your fingertips to guide and support your strategy and execution for the coming month.
Personalised Strategy Reviews
Each quarter you'll have the opportunity to complete your 90 Day Strategy with me, and then submit it for my full review - this is where you'll start getting strategic with your marketing, sales and systems pipelines to create a streamlined and sophisticated business and then - put it to a second pair of eyes to ensure its' watertight.
Twice-monthly Line by Line Material Audits
It's one thing for someone to tell you what to do. It's a radically more impactful to your revenue to have an experienced expert go through your work, line by line and personally audit it with a fine toothcomb with a detailed audit.
Whether it's your sales page or your launch emails, your Instagram Profile or your 90 Day Strategy: twice per month you have the opportunity to get my in-depth, personal feedback on your work to optimise conversions.
Inside Peace and Profit, by the end of this year you'll...
Limited time bonuses that make now the absolute best time to secure your place
$10k Fast Cash Countdown
Need a quick cash hit without adding another offer, doing a full launch, or reinventing your funnel? Inside this playbook you'll get seven low-lift tactics you can plug in to generate $10K (or more) in 30 days or less.
From high-converting flash promos to reactivation campaigns that wake up old leads, each one shows you exactly how to turn what you already have into fresh revenue.
Ads in a (VIP) Day
You and I both know that one of the biggest secrets to scaling your business faster, and in less hours, is by leveraging Meta Ads (95% of million dollar businesses use ads in their business). That's why when you join me inside Peace and Profit - you'll receive a 1:1 VIP Ads Day, kicking off with a 2-hour done with you and strategy session, followed by a day of 1:1 Private Priority Slack Support to help you set up and organise your account.
You'll finish the day with your next launch campaign locked and loaded, so that when the time comes - it's just a matter of switching the 'on' button and watching your leads roll in.
Bespoke Sweet Six Business Blueprint
Within your first 30 days, receive a detailed strategy that walks you through exactly what you need to do to reach your goals and execute in the clearest and simplest way. I'll personally review your current revenue roadblocks and put together a bespoke strategy based on your current audience, offers and desires to that from your first month in the Mastermind you have crystal clear clarity on exactly what you're working towards, what you need to focus on and the blueprint to get you there.
You could be on a completely different trajectory in your business in 30 days.
Your full support system for $20k months...
6 or 12 month option commitment.
Within just six weeks, I feel much more peaceful, the cashflow and profit is back and there's more to come
“
I joined Peace and Profit because I found myself at a point in my business where even though I felt I had achieved a lot, I knew I was capable of much more. I felt the opposite of peaceful - I was exhausted after 4 years of a chaotic, very intense chapter in my personal life. My business had been the sole income provider for a year while we were raising our three small children. I was looking at a million different models, and trying out a million different offers, trying to work out the best option for my business and for my own energy.
I had been looking for a mentor or coach for AGES before I finally realised Robyn was going to be the perfect person for me.
Within the first 6 weeks of joining, I feel aligned, I have already brought in the cash I needed to get my business back on track and there's much more profit to come as I write this. I feel much more peaceful, the cashflow and profit is BACK and I know is going to go up and up with the plan Robyn we created. I'm no longer going round and round in circles in my head trying to work out my best options.
I love it for the end to end support: the planning and strategy, the feedback on my work from a marketing genius, the immediate answers to questions that come up for me through Slack plus the more in-depth support on the hot seat calls for mindset and beyond...it is SO GOOD.
Can't imagine my life and business without P&P right now and I am so so excited for the results to come. I know the support will help me make a bigger impact while also allowing me to live the peaceful, happy life I want with my kids.
Thank you so much Robyn. If anyone is thinking about this: go for it. It's fantastic.
Alice Rose
Mindset and Manifestation Coach
I exceeded my sales goal, so much that I had to extend capacity in our inaugural round.
“
I knew deep down that I had the experience and authority to coach my online course but at the same time didn’t have the experience with online courses to sell to hundreds of people, so I was looking for someone who could provide me with accountability, guidance and confidence to not only launch, but launch successfully.
I exceeded my sales goal, so much that I had to extend capacity in our inaugural round. Robyn helped me immensely by providing super helpful templates and resources, it took a lot of the nitty gritty grind out of an already deeply consuming process.
Robyn is wonderful at her job and a pleasure to work with. I would absolutely recommend her.
Revie Schulz
Fitness Coach
“
I was looking for support to improve my marketing and increase my sales. The guidance and support have been excellent. I learned a lot more about understanding my launches—how to set them up, the customer journey, getting more into the mind of my ideal customer, and remembering to take each piece of data to understand how to do better in successive launches.
The structure of the Mastermind is very effective; I loved the way the different weeks were structured. The support and guidance were timely, thorough, incisive, and excellent. I felt thoroughly heard and supported whenever I was struggling and I’d absolutely recommend the Mastermind to other women in business.
Natalie Pickering
Naturopath
“
My coaching program doubled and my email list nearly tripled in just 4 months!
Before I started coaching with Robyn, it felt like all I was doing was selling to my audience. It didn't feel comfortable and I wanted to find a way to communicate my programs without it diluting my message. I had tried Facebook advertising prior to our coaching but it hadn't worked, but together created sales funnels around all of my programs, including a strategy for Facebook advertising that works and as a result, my coaching program has doubled and my email list has tripled in just 4 months!
Every single part of my business has benefitted. If I had to be specific it would be my mailing list and my presence on social media. Because I no longer have to sell as much, I am able to serve them better.
It has been a breath of fresh air working with Robyn.
Jennifer Robertson
Life Coach
I know you're ready for a container like this...
There’s a specific kind of tiredness that comes when you know you’re capable of more… but can’t seem to unlock it.
You’ve stepped out of your own way (on multiple occasions) and done what most people will never do. You’ve stayed up late creating sales pages. Learned how to be a copywriter, strategist, marketer and coach. Worn every hat.
And maybe… you’ve even been able to quit your job, pay yourself a reasonable wage doing it.
But if you’re honest? You're ready for your reward to surpass your effort. You're craving the big launches, the 5-figures of recurring revenue and the ability to step away from the engine - and still see revenue coming through the door.
You’ve worked with coaches. Taken the courses. You know there are no big secrets…
And you also know there are missing pieces that only become visible when you’re guided by someone who’s built what you’re trying to build and in the room with other female founders together in the trenches rising together. Less shiny objects and more clarity. More space. More sustainability. More strategy.
You want to step fully into the CEO role with a business that runs like a business, not a never-ending to-do list.
If that’s you…
Then this is the room you’ve been looking for.
Peace + Profit is where traction becomes trajectory and your 1:many offers become the breadwinning bedrock of a calm, high-revenue business.
FAQs
You're a perfect fit for Peace and Profit if...
- You're already established in business (think: you've been in the game for a few years and you've consistently put yourself out there and are already generating $50 - $150k revenue per year, whether that's through your 1:many offers, coaching or DFY services).
- You crave high-level, strategic support from someone who’s scaled to multi-six figures without a bloated team, wild work hours, or overcomplicated funnels.
- You have a service based online business - either as a coach, practitioner, service provider or 1:many expert and you're an expert at what you do.
- You value peace and a regulated nervous system, alongside profit as a success metric in your business (but you're not allergic to putting in the work when it's necessary for periods of time - like prelaunch and cart open)
If you'd like to chat further - you can always reach out at @robynbirkin
Inside Peace and Profit you'll see how a Mastermind should be run - and while mindset is a crucial part of the success in every business, Peace and Profit is strategy-led.
Here's a few things that set this mastermind apart from some of the others you might have joined before:
- My audits are in-depth and line-by-line (no more "looks good" glances - I go deep because I know that not only is that how you learn lightning speed fast, but how you make real inroads in your business)
- We uphold high standards and communications. From the moment you join, your 1:1 calls will be locked into the calendar and we'll get to work. You'll receive a full welcome guide that outlines exactly how to get the most out of the Mastermind and I hold myself accountable to deadlines - meaning you'll never submit something for audit or ask a question and never know when you'll receive a response.
- I'm the real deal. I have two degrees and more than 25 years' experience in all things marketing, advertising and promotions. And I've scaled 2 x multi-six figure businesses in part-time hours (in both B2C and B2B). Plus I'm a certified life coach - so I actually know how to coach.
Peace and Profit is designed to support you deeply, while also respecting your autonomy as a business owner, the uniqueness of your business and your own personal goals.
That's why a portion of our Mastermind includes direct 1:1 premium support, as well as the accountability and momentum of a high level group container. Inside we have an active Slack Channel, and hold regular sprints (and rest periods) to keep you moving forward.
Not necessarily. I'm not here to steamroll your business - I'm here to help you achieve your revenue and lifestyle goals. The goal is never minimalism for the sake of it - it's helping you create the most streamlined profit possible. Sometimes that means stripping down your offer suite. Often it just means tweaking your launch and promotions schedule.
P.S. Ahem... If you're a mani gen and reading this - let me assure you, it's possible to create a streamlined business that also supports your innate creativity and the diversity you crave in business, and not doing this the right way, is potentially exactly why you need to join Peace and Profit. I'll show you how to have your cake and eat it too.
Peace and Profit is global! We have clients from Australia, US, Canada, UK - and have even had New Zealand, Europe and South Africa.
Absolutely. In fact, this is exactly where many of our most successful Peace and Profit clients start. That clarity piece is so incredibly important.
You’ve done the work. You’ve built traction. But now you’re carrying the weight of a business that potentially no longer feels aligned and you’re smart enough to know you shouldn’t just launch something new without deep clarity first.
Inside the Mastermind, we’ll take stock of what’s working, diagnose what’s not, and refine your offer suite so it feels like a natural extension of your expertise and passion (and sells like it too). Sometimes the very first thing we work on is less about launching straight into promotions and more about tidying up and working through the big champagne problems that come with being established (and then questioning everything). I want to reassure you, you're completely normal, and this is often an inevitable 'scaling rite of passage'.
I offer a small number of 1:1 only places. If that's your preference, feel free to apply here and we can speak more about this in your application.
You'll submit your application, and then within 24 hours I'll be in touch with the next steps over DM on Instagram or Email. I can tell very quickly whether you'd be a good fit, so if that's the case, you'll have the chance to hop on a call or if you are ready to go, instructions on how you can confirm your place.
You'll then have 48 hours after your invitation to confirm your place by signing our terms and making your first payment.
Once you've confirmed your place, you'll receive an onboarding questionnaire and we'll confirm your upcoming calls.
