As we head into the end of the year, I know many of us are gearing up for school holidays or the festive season. In Australia, it’s our big break, and if you’re in the U.S. or the UK, your major school holidays or holiday season might be approaching too. But let’s face it: taking a break from business while juggling life and family can feel overwhelming, and for many mama CEOs, it means seeing momentum grind to a halt.
Today, I’m diving into a better approach. We’re talking about how to take intentional, strategic breaks so that your business continues to grow—even while you’re enjoying holiday time. I’ll share how I shifted from feeling constantly behind to having a business that sustains itself during my time off. It’s all about planning, understanding lagging indicators in marketing, and making sure your revenue and visibility don’t take a nosedive. Let’s make 2025 your smoothest year yet!
Here’s what you’ll learn in this episode:
- 00:02:00 Why going “momentum zero” during school breaks sets you back more than you think.
- 00:05:30 How to create sprint-rest cycles that work for part-time entrepreneurs and moms.
- 00:07:00 Setting up automated systems and recurring revenue streams to secure income even when you’re off.
- 00:09:30 Reverse engineering your revenue goals and planning your promotional calendar ahead of time.
- 00:12:30 How to get ahead now in Q4, so you’re not playing catch-up in February 2025.
Listen to the full episode
Links and Resources Mentioned:
- Apply for the Peace and Profit Mastermind
- Follow me on Instagram: @robynbirkin
