One of the women in my mastermind said to me recently on a call - how did you become SO good at Instagram and Facebook Ads?
Because you see - we work with our clients A LOT on how to build their leads and sell their programs with the support of Meta Advertising for one simple reason: the majority of us want highly successful businesses…. In part-time hours.
And if you don’t have 60 - 80 hours per week to hustle in your business - something needs to give.
Facebook and Instagram Ads are one of the hardest working employees in my business - they work and continually optimise 365 days per year, 24/7 if I want them to and they convert.
They’re a literal game changer, to the point that whenever I see someone write that they’ve grown their business ‘all organically without ads’ all I can think of is ‘wow, that sounds slow and like hard work’ - because they’re like turning on a tap in your business for leads.
The truth is that at the time, I was consistently getting about 15 people into each cohort of my program. It reached a point when my intakes weren’t growing, and so I just knew inside that without a consistent flow of new leads into the business (more than what I was getting at the time) - my business would end up going backwards.
So I spent $10k USD on a DWY Facebook Ads Coach.
I share the full story in the episode (as well as some of the other things I’ve invested in over the course of my Facebook Ads journey) but the long and short of it is: I knew this was the logical next step, and that without it my business would stay stagnant and wither, and I invested in this before I’d reached a $100k annual revenue (but… it was the same year that I invested in this service that I did reached six figures - and have never really looked back). It took my cohorts to 40 - 45 (from that original 15).
This episode isn’t just about Facebook and Instagram Ads. In truth it’s about asking yourself where you really need to uplevel and where you might be preventing yourself from growing to the next stage in business.
Maybe your growth has stagnated.
Maybe your current audience is tapped out.
Maybe YOU are tapped out!
And if you have goals, it’s time to reverse engineer them and consider that if nothing changes, nothing changes.
It’s time for you to play a bigger game.
Tune in to listen to the full details. There's one question I've been asked more than anything else and it's this... Robyn, how do you get SO much done in such a short period of time? Because - I've never had the luxury of being able to get my business up and running in 40 - 60 hour weeks - it's ALL been between naptimes, a 9-5 or the school run - and... from my second year in business and ever since - we've had six figures + Well - this is it! I've put together for you my entire weekly work schedule, my to-do list and everything I do in my business to help give you the tips, insights and strategies to help you thrive as a business owner in part-time hours. It's called 16 hour CEO and it's a value-packed PDF that takes you behind the scenes in my business. Want a copy? It's totally free and it's at launcheasylife.com/ceo LINKS + WORK WITH ROBYNFOLLOW
Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin
I'm the go-to consultant for women who believe it's possible to earn more, while doing less.
My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout.
1 million+
podcast downloads
1,500
students + growing
6 figures
in six hours per week
25+ years
experience + qualifications
When you’re ready, here’s how we can support you in your online business:
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