TikTok bans! Instagram changes! How we’re diversifying in 2025

Are you relying too heavily on one social media platform to grow your business?

In this episode, we're talking about the EXHAUSTING ROLLER COASTER of social media in the last week from TikTok's Ban (or really... shall we call it a little time out? ), Instagram dropping a bunch of changes on us without notice (including a new app), Zuck making changes to fact checking and also secretly dropping really big and significant changes for health and wellness businesses running ads - specifically - we're speaking about how to diversify your audience growth channels and exactly what we're doing in my business to not only grow but diversify (after I had an 'all eggs in one basket' moment last year)

Listen to the full episode Here’s what you’ll learn:
  • How recent TikTok bans and Instagram algorithm changes could impact your business.
  • Why relying on a single platform for audience growth is a risky strategy.
  • The power of email marketing and how to build a spider-web strategy to capture your audience across multiple channels.
  • Key trends in consumer psychology for 2025 and how to adapt your marketing approach.
  • Personal strategies for growing your podcast audience, leveraging Facebook ads, and mastering SEO-driven content.

If you’re ready to take control of your audience growth and diversify your strategy for a more resilient business, this episode is for you.

Mentioned in this episode:

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout. 

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

  • Ready to get well paid while living a well lived life with a signature program? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.
  • I run a 6 figure+ business in just 16 hours per week (with big breaks for school vacation, time for me and without a big team). Steal my work week schedule and get the hour by hour breakdown of exactly what hours I work, how I structure my calls (and tasks) and how you can create your wildly successful (and fulfilling) life-first business. Click here to get the free pdf guide.
  • We grew our email list by 1,500 subscribers in just 3 weeks! Want to know exactly how? Snag our FREE CASE STUDY. Click here for all the details on how you skyrocket your email list.

Enjoy this Episode? Subscribe!

If you enjoyed this episode, don't forget to hit the subscribe button (and if you want to show some extra love, please submit a rating and a review - podcast reviews are like the secret sauce that helps us continue to deliver first class results and reach more people).

 listen + subscribe
listen + subscribe

You may also like

How to create a signature coaching program: steps & examples

Are you dreaming of creating a profitable business in part-time hours with predictable revenue? Whether you want to spend more time with your family, travel more, or grow a multi-million dollar business, a signature program is my best recommendation for how to achieve this. In this guide, you’ll learn how to create a signature coaching

Read More

My 2024 FAILS

2024 was a year of experimentation, learning, and some major fails for me—and I’m sharing it all in this episode. From passive income experiments that flopped to humbling moments in podcasting and Instagram strategy, I’m peeling back the curtain on what didn’t work and the lessons I’m taking into 2025. If you’ve ever felt like

Read More

Online business spending for 2025: Invest in THIS, NOT THAT

If you’ve ever felt unsure about where to spend your money, time, and energy in your business, this episode is for you. I’m diving deep into the do’s and don’ts of spending and saving in your online business in 2025. Whether it’s deciding what tools are actually worth the cost or breaking free from the

Read More

Marketing an online course: strategies that actually sell

Creators who earn six figures say their top revenue-driving product is online courses. Courses can be incredibly profitable, but only if you know how to market an online course effectively. Over the years, I’ve helped dozens of women with online businesses create, sell, and grow their online courses. I helped one client, Revie Jane, sell

Read More

Building a six-figure business in part-time hours

If you’re feeling stuck in the weeds of your business and feeling like it’s impossible to make a reasonable revenue and work part-time hours, I hope today’s podcast episode delivers the inspiration and drive as we travel into New Year that… it’s possible. In fact, it’s more than possible, it’s reasonable, and absolutely achievable for

Read More