TikTok bans! Instagram changes! How we're diversifying in 2025

Are you relying too heavily on one social media platform to grow your business?

In this episode, we're talking about the EXHAUSTING ROLLER COASTER of social media in the last week from TikTok's Ban (or really... shall we call it a little time out? ), Instagram dropping a bunch of changes on us without notice (including a new app), Zuck making changes to fact checking and also secretly dropping really big and significant changes for health and wellness businesses running ads - specifically - we're speaking about how to diversify your audience growth channels and exactly what we're doing in my business to not only grow but diversify (after I had an 'all eggs in one basket' moment last year)

Listen to the full episode Here’s what you’ll learn:

How recent TikTok bans and Instagram algorithm changes could impact your business.
Why relying on a single platform for audience growth is a risky strategy.
The power of email marketing and how to build a spider-web strategy to capture your audience across multiple channels.
Key trends in consumer psychology for 2025 and how to adapt your marketing approach.
Personal strategies for growing your podcast audience, leveraging Facebook ads, and mastering SEO-driven content.

If you’re ready to take control of your audience growth and diversify your strategy for a more resilient business, this episode is for you.

Mentioned in this episode:

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout.

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

Ready to get well paid while living a well lived life with a signature program? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.
I run a 6 figure+ business in just 16 hours per week (with big breaks for school vacation, time for me and without a big team). Steal my work week schedule and get the hour by hour breakdown of exactly what hours I work, how I structure my calls (and tasks) and how you can create your wildly successful (and fulfilling) life-first business. Click here to get the free pdf guide.
We grew our email list by 1,500 subscribers in just 3 weeks! Want to know exactly how? Snag our FREE CASE STUDY. Click here for all the details on how you skyrocket your email list.

Enjoy this Episode? Subscribe!

If you enjoyed this episode, don't forget to hit the subscribe button (and if you want to show some extra love, please submit a rating and a review - podcast reviews are like the secret sauce that helps us continue to deliver first class results and reach more people).

listen + subscribe

I’m in my low ticket offer era (and mildly terrified)

I’ve officially entered my low ticket offers era… and honestly? I’m mildly terrified. This shift has been a long time coming, and in this episode, I’m taking you behind the scenes of my thought process, why I waited over a year before making this move, and the lessons I’ve learned from experimenting with low-ticket offers

Kartra review: what it offers, is it worth it, & more

If you want to simplify your online business with an all-in-one software, Kartra is the software solution you’ve been looking for. In this article, I’ll share my honest Kartra review so you can decide if it’s right for you. Kartra has been a part of my little black book of tech since 2019, when I

Words for 2025: Shaping My Peace & Profit Strategy

Are you looking to build a business that balances both peace and profit in 2025? Curious how intentional words can shape your business strategy? In this behind-the-scenes episode, I’m sharing my words for 2025 and how they’re already influencing my decisions to grow a fulfilling, sustainable business. Listen to the full episode I’ll take you

4 ways your offer suite could be keeping you broke

Struggling to scale your business? Feeling stuck at $50k despite having multiple offers and feeling like you’re hustling all the time? I’ve just come out of a season of auditing dozens of businesses and one of the biggest things keeping these business owners from hitting $10k months consistently (and beyond to multi-six figures) that is

Growing a coaching business: how to earn more and work less

Are you ready to change the world and create a profitable, life-first business? This is exactly what I wanted when I created my own six-figure coaching business in just six hours per week. Below, I’ll share my top tips for growing a coaching business so you can earn more and work less. Is a coaching

How to create a signature coaching program: steps & examples

Are you dreaming of creating a profitable business in part-time hours with predictable revenue? Whether you want to spend more time with your family, travel more, or grow a multi-million dollar business, a signature program is my best recommendation for how to achieve this. In this guide, you’ll learn how to create a signature coaching

TikTok bans! Instagram changes! How we’re diversifying in 2025