What buyers want in 2025 (How to sell your group program, mastermind or online course)

The online course and group program landscape is shifting—fast.

If your sales page still highlights "self-study," "go at your own pace," or the number of modules and hours of content… you might be unknowingly turning buyers away.Because here’s the truth: in 2025, buyers don’t want more information—they want transformation, support, and accountability.

Listen to the full episode

Inside this episode, you’ll learn:

The biggest sales page mistake that could be tanking your conversions
What the market actually wants from online courses, masterminds, and group programs right now
How subtle shifts in your language (like swapping "self-study" for "guided support") can double your sales
Why the “DIY course era” is over—and what to offer instead
The easiest way to test your messaging before you launch

If your last launch didn’t hit the numbers you wanted, this episode will give you actionable insights to help you tweak, refine, and sell with confidence in 2025. Join the Waitlist for the Peace + Profit Mastermind If you want to take your Hero Signature Offer to six and multi-six figures as a course creator, group leader or expertise-based business owner - the waitlist to work with me in the Peace and Profit Mastermind opens on 1 May. Click here for details.

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout.

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

Ready to get well paid while living a well lived life with a signature program? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.
I run a 6 figure+ business in just 16 hours per week (with big breaks for school vacation, time for me and without a big team). Steal my work week schedule and get the hour by hour breakdown of exactly what hours I work, how I structure my calls (and tasks) and how you can create your wildly successful (and fulfilling) life-first business. Click here to get the free pdf guide.
We grew our email list by 1,500 subscribers in just 3 weeks! Want to know exactly how? Snag our FREE CASE STUDY. Click here for all the details on how you skyrocket your email list.

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