What type of product should you create first in your online business?

If you're working in health and wellness in any capacity (life coach, dietician, naturopath, acupuncturist - any profession that focuses on physical, emotional or spiritual wellbeing and health) - you've probably been trained to offer single sessions to frow your business, and if you've been following me for a while you know that's absolutely not the approach I recommend.

Why? Because you've probably created your business so that... in essence, you could make a living working more flexible and probably part-time hours, and don't want to sacrifice income in order to have that... and even if you're just starting out and feeling like you just want to make some money - I guarantee that deep down, you don't want to make chump change. Single sessions appear great on the outside - like OMG I'm earning $120 per hour, but when it boils down - you're likely only going to be keeping 50% of that as take-home pay (at best) and then you'll probably spend more than double that time doing tasks that are necessary for growth, prospecting and admin - like bookkeeping, handling enquiries, professional development, website edits, social media etc. That means that when all is said and done, you'll probably walk away with an income that is more like $30 per hour - and only that amount if you're full. So... you've probably spied the internet and maybe searched things like 'passive income ideas for naturopaths' and wondering what product do you create next? Do you stick with 1:1 sessions (and how do you make that more sustainable? Do you create an online course? Or do you create a $27 ebook or collection of resources? In this episode, I'll walk you through which product you'll likely want to create and when the right time is to create each different type of product in your business. If this episode is helpful, make sure you subscribe and make sure you also come and follow me @launcheasylife on Instagram. Listen here.

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout.

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

Ready to get well paid while living a well lived life with a signature program? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.
I run a 6 figure+ business in just 16 hours per week (with big breaks for school vacation, time for me and without a big team). Steal my work week schedule and get the hour by hour breakdown of exactly what hours I work, how I structure my calls (and tasks) and how you can create your wildly successful (and fulfilling) life-first business. Click here to get the free pdf guide.
We grew our email list by 1,500 subscribers in just 3 weeks! Want to know exactly how? Snag our FREE CASE STUDY. Click here for all the details on how you skyrocket your email list.

Enjoy this Episode? Subscribe!

If you enjoyed this episode, don't forget to hit the subscribe button (and if you want to show some extra love, please submit a rating and a review - podcast reviews are like the secret sauce that helps us continue to deliver first class results and reach more people).

listen + subscribe

What buyers want in 2025 (How to sell your group program, mastermind or online course)

The online course and group program landscape is shifting—fast. If your sales page still highlights “self-study,” “go at your own pace,” or the number of modules and hours of content… you might be unknowingly turning buyers away.Because here’s the truth: in 2025, buyers don’t want more information—they want transformation, support, and accountability. Listen to the full episode Inside this episode, you’ll

Hard things I’ve done in business that have made me more successful

It’s so easy (and common) to think that when you grow your business to a particular revenue level, everything becomes easier—or that business should always feel easier. The longer I run my own business, and the longer I support other business owners at the deepest level, I see that your level of success in business

$250k in 20 hours per week within 1 year

What would it take to scale your business to $250K in revenue while working just 20 hours per week? If you came to me for a strategy audit with this goal, here’s exactly what I’d tell you to do. Inside this episode, I’m breaking down the six key steps you need to take to hit

I’m in my low ticket offer era (and mildly terrified)

I’ve officially entered my low ticket offers era… and honestly? I’m mildly terrified. This shift has been a long time coming, and in this episode, I’m taking you behind the scenes of my thought process, why I waited over a year before making this move, and the lessons I’ve learned from experimenting with low-ticket offers

Kartra review: what it offers, is it worth it, & more

If you want to simplify your online business with an all-in-one software, Kartra is the software solution you’ve been looking for. In this article, I’ll share my honest Kartra review so you can decide if it’s right for you. Kartra has been a part of my little black book of tech since 2019, when I

Words for 2025: Shaping My Peace & Profit Strategy

Are you looking to build a business that balances both peace and profit in 2025? Curious how intentional words can shape your business strategy? In this behind-the-scenes episode, I’m sharing my words for 2025 and how they’re already influencing my decisions to grow a fulfilling, sustainable business. Listen to the full episode I’ll take you