Words for 2025: Shaping My Peace & Profit Strategy

Are you looking to build a business that balances both peace and profit in 2025?

Curious how intentional words can shape your business strategy? In this behind-the-scenes episode, I’m sharing my words for 2025 and how they’re already influencing my decisions to grow a fulfilling, sustainable business.

Listen to the full episode

I’ll take you through:

  • Why I bravely shut down a multi-six-figure business in 2024 and started from scratch (yes, terrifying!).
  • How my mastermind evolved from a side program to my signature offer and why I’m leaning into simplicity over hustle this year.
  • The three words for 2025 that are guiding every move I make in business: Simple, Seamless, and Space—and how you can apply them to your own entrepreneurial journey.

One of the biggest shifts this year has been my decision to cap the Peace and Profit Mastermind and focus on creating a more intimate, high-touch experience (because who wants to get lost in a 200-person group program? Ewww, David.).

This decision is driven by my commitment to delivering a high-quality, results-focused space where every single member gets the absolute best of me and my team.

We already support our Mastermind clients with:

  • Black Friday Click-and-Deploy Campaigns
  • Done-for-you sales pages and lead magnet pages
  • Canva templates for webinars and lead magnets

Everything is designed to help you maximise profit with ease.

This year, we’re going even further. We’re creating custom GPTs tailored for our Mastermind members—designed to help you get 3x the work done in the same amount of time.

Whether you’re in the early stages of your business or looking to simplify and scale, this episode will give you a fresh perspective on how to grow with both ease and intention.

Learn more about Peace and Profit

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout. 

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

  • Ready to get well paid while living a well lived life with a signature program? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.
  • I run a 6 figure+ business in just 16 hours per week (with big breaks for school vacation, time for me and without a big team). Steal my work week schedule and get the hour by hour breakdown of exactly what hours I work, how I structure my calls (and tasks) and how you can create your wildly successful (and fulfilling) life-first business. Click here to get the free pdf guide.
  • We grew our email list by 1,500 subscribers in just 3 weeks! Want to know exactly how? Snag our FREE CASE STUDY. Click here for all the details on how you skyrocket your email list.

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