7 ways to get more lead magnet downloads from Instagram

Want more leads from Instagram?

I've actually never seen a platform quite like Instagram. Outside of podcasting (which is my love language), Instagram is such a powerful and free advertising platform for your business, with a really high calibre of leads and clients, especially if you're a health and wellness practitioner for other women. When you have an online business, the goal is always to get people off one platform, and to follow you on multiple platforms and the first other place to send people is your email list. I've heard of SO many business owners who have woken up one day and their entire account has been hacked or disabled and they've had to start again, but if all you had was an Instagram following on one account - you'd be stuffed! If you have an email list - you can send an email to everyone and poof! start a new account and (almost) pick up where you left off. Your email list also offers an unparalleled opportunity to invite people to work with you and use your products and services, and also invite people to engage with you on any other platforms you're using (such as your podcast, any new or other social media platforms you're on). So in today's episode we're talking about how to get more people who follow you on Instagram, to come and join your email list by downloading your lead magnet. You'll learn:
  • Some of the biggest mistakes I see people make
  • Some of the reasons you might be feeling stuck on Instagram and not knowing what to post (or struggling to create content)
  • 7 ways to get more downloads from Instagram and people to join your email list
If you're feeling a roadblock somewhere on Instagram or what you're doing isn't working, come and reach out to me on Instagram and we can chat more about what might be going on for you (and how to change that)! You'll find me @launcheasylife Listen here.

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout. 

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

Ready to get well paid while living a well lived life with a signature program? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.

Enjoy this Episode? Subscribe!

If you enjoyed this episode, don't forget to hit the subscribe button (and if you want to show some extra love, please submit a rating and a review - podcast reviews are like the secret sauce that helps us continue to deliver first class results and reach more people).

You may also like

Sales page fixes: Irresistible sales pages have this in common

Wondering why your signature offer isn’t converting like it should? Do you secretly feel like your sales page might be the weak link? Or maybe you’ve written it, re-written it, and still feel like you’re missing something? Listen to the full episode In this episode, I’m breaking down the 4 non-negotiable elements every irresistible sales

Read More

Lead magnet landing page: design tips & examples

If you’re ready to create a high-converting lead magnet landing page, you’re in the right place! Lead magnets are a valuable free offer, often referred to as a freebie, that help you grow your email list. Email marketing has been deemed the most effective marketing channel, and lead magnets let you offer value to your

Read More

What buyers want in 2025 (How to sell your group program, mastermind or online course)

The online course and group program landscape is shifting—fast. If your sales page still highlights “self-study,” “go at your own pace,” or the number of modules and hours of content… you might be unknowingly turning buyers away.Because here’s the truth: in 2025, buyers don’t want more information—they want transformation, support, and accountability. Listen to the full episode Inside this episode, you’ll

Read More

Hard things I’ve done in business that have made me more successful

It’s so easy (and common) to think that when you grow your business to a particular revenue level, everything becomes easier—or that business should always feel easier. The longer I run my own business, and the longer I support other business owners at the deepest level, I see that your level of success in business

Read More

$250k in 20 hours per week within 1 year

What would it take to scale your business to $250K in revenue while working just 20 hours per week? If you came to me for a strategy audit with this goal, here’s exactly what I’d tell you to do. Inside this episode, I’m breaking down the six key steps you need to take to hit

Read More