How Nat 3x’d her course sales (and got an 11.25 ROAS)

It’s my pleasure to welcome to the podcast one of our Peace + Profit Mastermind members, Nat Pickering. Nat is a highly qualified Naturopath whose practice is consistently full (with a long lead time for appointments) and over the last few years, she has really dived into amplifying her authority and revenue through her online course revenue: primarily her signature program, Well Conceived. I’ll let you know straight off the bat that Nat is a ninja at Meta Ads (not just in execution but in the mindset required to run ads) and already came into the Mastermind with a great cost per lead for her ads. The problem though was that her launch sales weren’t where she wanted them to be and she joined the Mastermind having come out of a launch that felt stressful and lacklustre. Immediately after joining - we went into a full review of her last launch and made a number of tweaks that included:

Testing out a new ‘funnel’ experience
Lengthening her doors open time so she had more time to promote
Changing the way she promoted her launch and webinar
Going through - line by line - her launch pages from her lead magnet and webinar pages right through to her sales page
Supporting her day by day in the launch period with her social strategy

And the result? Not only 3x the course sales but an 11.25 return on ad spend and a far more profitable launch - but also a calmer and more even keel mindset during her launch. Tune into our episode to learn Nat’s biggest shifts and takeaways from the launch. Hey - you’re doing to want to know about these Free Masterclass - Sweet Six CEO Playbook 7 August You’re going to want to come along to this webinar if you’re looking to step into your Sweet Six CEO Era ($100k - $500k per year, lean team and product suite, easy breezy launches and 20 hours or less work per week). I’ll be sharing 3 secrets to triple your course revenue and become your niche authority. Click here to save your seat (there will be a replay) Peace + Profit Mastermind Applications open mid-August Our next cohort begins on 1 September and this is traditionally one of our biggest cohorts and in fact, we’re expecting demand to be high to join us (with more than 40 people on the waitlist and only 6 available places). Click here for details Connect with Nat Natalie Pickering is a Women’s Health and Natural Fertility Specialist and the founder of the Well Conceived Fertility Program. She helps women discover their individual obstacles to conception and put together a personalised plan to conceive their healthy baby. You can find Natalie here: Website Instagram

Meet your host, Robyn Birkin

I'm the go-to consultant for women who believe it's possible to earn more, while doing less.

My superpower? Helping women in business create, launch and grow strategic and sophisticated funnels and digital programs that allow them to reclaim their time and step away from the 1:1 income ceiling and burnout.

1 million+
podcast downloads

1,500
students + growing

6 figures
in six hours per week

25+ years
experience + qualifications

When you’re ready, here’s how we can support you in your online business:

Ready to get well paid while living a well lived life with a signature program as a health and wellness practitioner? Make sure you join the waitlist for the Peace and Profit Mastermind - a six month high touch program like no other. Click here to put your name down.
I run a 6 figure+ business in just 16 hours per week (with big breaks for school vacation, time for me and without a big team). Steal my work week schedule and get the hour by hour breakdown of exactly what hours I work, how I structure my calls (and tasks) and how you can create your wildly successful (and fulfilling) life-first business. Click here to get the free pdf guide.
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